Database Marketing Manager

Landry's, LLC.•Las Vegas, NV

About The Position

The Database Marketing Manager will execute, refine, and develop the processes and tools needed to easily and regularly query all individual databases and develop lists by specified customer criteria that identify and combine database activities. This role involves managing, maintaining, and updating all property databases, including slots, tables, credit, hotel, Private Arrangement, and purchased/prospect lists. The manager will verify data validity, provide summary reports, and oversee the Database Marketing department. Key responsibilities include configuring offers and promotions, conducting ROI tracking, analyzing databases for efficient customer communication, evaluating direct marketing criteria, querying databases with SQL Server, developing database quality programs, managing mail and email campaigns, pulling information from gaming and hotel systems, building emails in Salesforce, making software recommendations, and assisting other departments with PC issues. The role also requires proofreading campaigns, overseeing project flow, processing invoices, and validating Kiosk offer builds. The Supervisory responsibilities include monitoring and scheduling staff, coordinating vacations, interviewing and hiring, reviewing staff performance, communicating company policies, and training staff in casino systems, Excel, and SQL.

Requirements

Extensive knowledge of Excel.
SQL query writing experience required.
Conceptual knowledge/understanding of relational databases.
Database query logical thinking capabilities.
Must show initiative and be able to identify and implement procedural improvements.
Minimum age requirement is 21.
Must be able to obtain a Nevada Gaming Registration.
Excellent skills in time management, coordinating and prioritizing of projects, problem solving, able to handle stress.
Excellent concentration amid distractions and use logical and deductive reasoning in making decisions.
Knowledge and use of comprehensive reading and writing skills required to effectively handle correspondence.
Excellent organizational skills in multi-task setting.
Bachelor’s degree required.
Two years’ experience in comparable roles, with at least one in gaming.
Must possess basic mathematical skills to include ability to add, subtract, multiply and divide specific to position responsibilities.
Ability to read and understand all policies and procedures.
Must be able to communicate effectively with guests, employees, and members of management in English, specific to position duties and responsibilities.
Must be able to complete standard forms and reports.

Nice To Haves

Knowledge of Aristocrat and Super Playmate is strongly preferred.
Knowledge of hotel database LMS is preferred.

Responsibilities

Configure offers and promotions for recurring DM and Special Event campaigns.
Conduct tracking to determine individual project return on investment.
Analyze databases to enhance efficient customer communication and feedback.
Evaluate current criteria used for direct marketing promotions and make recommendations based on reported results.
Query various databases with SQL Server.
Develop and update database quality programs and establish criteria for accurate data capture and entry.
Prioritize projects, create mail and email drop schedules, and provide creative assets and data to vendors.
Pull information from gaming and hotel systems for mail, email and telemarketing communication with guests.
Build and send emails in Salesforce.
Make software recommendations and assist other departments with PC problems or projects.
Research internal questions regarding casino player offers.
Proofread all DM and email campaigns.
Oversee project flow of mail and email, and process invoices.
Validate Kiosk offer builds.
Monitor and schedule staff attendance, coordinate vacations, interview and hire additional staff as needed, review staff performance, and communicate company policies to staff.
Train staff in casino systems, Excel, SQL and other programs as needed.
Review work of team members to verify accuracy.
Other duties as assigned.