Database Marketing Coordinator - Casino Marketing Admin - Full Time

Ocean Casino Resort•Atlantic City, NJ

3d•Onsite

About The Position

The Database Marketing Coordinator is responsible for managing and utilizing customer databases to support marketing initiatives. This role involves developing and executing direct mail and email marketing campaigns, ensuring data integrity to drive customer engagement and retention.

Requirements

Bachelor’s degree (B.A) from a four-year college or university
Experience in executing consumer, database, and operational marketing programs in a casino environment a plus
Ability to effectively communicate in English
Travel to/from work and on-site attendance to perform the essential function of the job

Nice To Haves

Experience in executing consumer, database, and operational marketing programs in a casino environment

Responsibilities

Coordinate the direct mail and email creative process with internal agency.
Responsible for database cleansing, testing and integrity checks
Assists in developing new marketing campaigns
Test new marketing systems as required
Ensure accuracy of all mailings and emails
Assists with building programs in other supporting Marketing tools as well as list generations, program execution, data validation, troubleshooting, etc.
Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, and any other Marketing functions
Understands and explains programs to customers and emphasizes the rewards and benefits of the Loyalty Card Program to promote customer retention
Complies with all Departmental and Company Policies including Ocean Casino Resort business ethics guidelines.
Complies with all New Jersey regulatory requirements
Maintains confidentiality of all Ocean Casino Resort trade secrets and proprietary information including business processes, customer lists, marketing plans and any other confidential information