Data Product Manager - Go to Market

U.S. Bank • Irving, TX

2d • $119,765 - $140,900 • Hybrid

About The Position

Digital Product Managers at U. S. Bank are customer obsessed in defining and delivering the strategy and vision required for digital experiences to stay ahead of constantly evolving economic, competitive, technological, and customer needs. As a Digital Product Manager, you will:
-Ensures a data-driven approach to prioritize “building the right thing” that maximizes results for both end users and internal business partners.
-Relentlessly focused on ongoing measurement and optimization of digital experiences that support seamless self-service and human-assisted customer interactions.
-Advocates for reusability of capabilities to drive cost-effective scale and speed to market.
-Leverage market and competitive insights, customer needs, and internal business priorities to establish a digital product vision.
-Vision includes definition of best-in-class, future-state user experience journey and role of experience in delivering competitive differentiation.
-Align digital product vision across other enabling functions to establish an integrated delivery roadmap.
-Regularly re-evaluates priorities during planning to optimize capacity against user and business value creation.
-Leverages OKRs (Objectives and Key Results) to drive roadmap priorities.
-Integrate digital products, platforms and capabilities to drive business value through an enhanced user experience.
-Advocates for the reusability and modernization of digital platforms and capabilities across the enterprise to improve speed to market, operational efficiency, risk / compliance adherence.
-Drives digital product development by actively managing the roadmap through the agile delivery lifecycle.
-Leverages Discovery to evaluate the best, most valuable ideas with customer centricity skillset.
-Enable the cross-channel strategy (e.g., web, mobile, voice, in person etc.) by delivering integrated digital solutions that drive adoption, engagement and growth across both digital and human customer interactions.
-Identifies initial and ongoing digital product-market fit through partnering with cross-functional teams to deliver best-in-class research deliverables such as research briefs, personas, story maps, prototyping, product chartering, and mapping experiences.
-Develops north star metric (NSM) to connect business outcomes to customer value and unify the team and stakeholders against a singular goal.
-Continuously measures actual results against target NSM to manage performance and drive progress against product vision and strategy.
-Leverage NSM and leading indicators to optimize execution and ensure teams remain focused on highest value work.

This Data Product Manager role, reporting to the Senior Data Product Manager, blends data engineering, analytics, and product strategy. The position focuses on turning product usage data into actionable insights, building scalable data and reporting solutions, and enabling data-driven decision-making across teams. The role includes managing data initiatives end-to-end, developing dashboards and measurement frameworks, ensuring data quality, and influencing product strategy and roadmaps. The ideal candidate brings 5–8+ years of experience across analytics, data engineering, and project management, with strong SQL and PowerBI skills, and the ability to partner effectively with stakeholders to drive impactful outcomes.

Allocation of Role Responsibilities
Data Foundation Development (30%)
Build and maintain the underlying data foundation and pipelines required to evaluate all new features developed within Corporate Digital. This includes identifying data fields required, designing scalable data pipelines, and implementing data quality checks to ensure consistent reporting and performance measurement.
New Data Source Integration (20%)
Develop and implement new data sources – especially for Client Lifecycle Management and other key features areas – by collaborating with development teams to identify instrumentation needs, define data capture logic, and ensure integration with data platforms.
Cross Functional Data Product Development (20%)
Collaborate with EAA, Product, and Development teams to build reusable data assets and reporting products. Activities include gathering and refining requirements, leading data discovery and validation efforts, performing QA, and managing UAT and production deployment.
Executive Reporting and Presentation Development (10%)
Build automated reporting dashboards and data visualizations to support Business Reviews and Go-to-Market meetings. Ensure output is aligned with business priorities and easily consumable by executive stakeholders.
Value Quantification and Roadmap Support (10%)
Develop models and metrics to quantify business impact of digital features. Provide data-driven input to the product roadmap and assist in preparing value cases for leadership review and roadmap prioritization.
Target Setting and Metric Definition (10%)
Partner with Product Leadership team to define L2 and L3 metrics, support goal-setting processes, and enable tracking against strategic objectives.

Requirements

• Digital Product Management experience
• Expertise on the critical interdependencies among product model system elements that help and hinder performance; ability to plan and design solutions that synchronize resources to achieve business results using business metrics, key performance indicators, design systems, service blueprints, and reusability
• Ability to anticipate shifting market priorities, internal and external customer needs in a manner that consistently adds value
• Strong customer centricity to implement strategies and techniques used to ensure that customers have a positive experience with the organization's products and services at every touch point
• Knowledge of technical aspects of software products; ability to design, configure and integrate technical aspects of software products
• Knowledge of processes, tools and techniques for assessing and controlling an organization's exposure to risks of various kinds; ability to apply knowledge of risk management appropriately to diverse situations
• 5–8+ years of experience across analytics, data engineering, and project management
• Strong SQL skills
• Strong PowerBI skills
• Ability to partner effectively with stakeholders to drive impactful outcomes

Nice To Haves

• product PnL
• product strategy, vision and planning
• digital products and platforms
• product discovery
• product build and development
• agile ways of working
• channel alignment and management
• adoption
• customer experience research, insight and execution
• go to market and sales channels
• performance measurement and optimization
• marketing and analytics

Responsibilities

• Ensures a data-driven approach to prioritize “building the right thing” that maximizes results for both end users and internal business partners.
• Relentlessly focused on ongoing measurement and optimization of digital experiences that support seamless self-service and human-assisted customer interactions.
• Advocates for reusability of capabilities to drive cost-effective scale and speed to market.
• Leverage market and competitive insights, customer needs, and internal business priorities to establish a digital product vision.
• Align digital product vision across other enabling functions to establish an integrated delivery roadmap.
• Regularly re-evaluates priorities during planning to optimize capacity against user and business value creation.
• Leverages OKRs (Objectives and Key Results) to drive roadmap priorities.
• Integrate digital products, platforms and capabilities to drive business value through an enhanced user experience.
• Advocates for the reusability and modernization of digital platforms and capabilities across the enterprise to improve speed to market, operational efficiency, risk / compliance adherence.
• Drives digital product development by actively managing the roadmap through the agile delivery lifecycle.
• Leverages Discovery to evaluate the best, most valuable ideas with customer centricity skillset.
• Enable the cross-channel strategy (e.g., web, mobile, voice, in person etc.) by delivering integrated digital solutions that drive adoption, engagement and growth across both digital and human customer interactions.
• Identifies initial and ongoing digital product-market fit through partnering with cross-functional teams to deliver best-in-class research deliverables such as research briefs, personas, story maps, prototyping, product chartering, and mapping experiences.
• Develops north star metric (NSM) to connect business outcomes to customer value and unify the team and stakeholders against a singular goal.
• Continuously measures actual results against target NSM to manage performance and drive progress against product vision and strategy.
• Leverage NSM and leading indicators to optimize execution and ensure teams remain focused on highest value work.
• Build and maintain the underlying data foundation and pipelines required to evaluate all new features developed within Corporate Digital.
• Develop and implement new data sources – especially for Client Lifecycle Management and other key features areas – by collaborating with development teams to identify instrumentation needs, define data capture logic, and ensure integration with data platforms.
• Collaborate with EAA, Product, and Development teams to build reusable data assets and reporting products.
• Build automated reporting dashboards and data visualizations to support Business Reviews and Go-to-Market meetings.
• Develop models and metrics to quantify business impact of digital features.
• Provide data-driven input to the product roadmap and assist in preparing value cases for leadership review and roadmap prioritization.
• Partner with Product Leadership team to define L2 and L3 metrics, support goal-setting processes, and enable tracking against strategic objectives.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed