Data & Insights Analyst

Children Believe Fund • Markham, ON

18h • CA$51,000 - CA$60,000 • Hybrid

About The Position

The Data & Insights Analyst is the data engine of Children Believe's Marketing & Development (M&D) division. This role is responsible for turning raw data into clear, actionable intelligence — ensuring the division runs on facts, not assumptions, and that every team has the reporting and insights it needs to make smarter decisions and demonstrate impact. Reporting to the Manager, M&D Operations, this role owns the integrity and usability of M&D's CRM data, manages the full reporting and dashboard ecosystem, and drives innovation in how the division uses digital data and AI-powered tools. It is a hands-on, execution-focused role with real strategic value — the outputs produced here directly shape how the CMDO and M&D Directors measure performance, allocate resources, and tell their story to donors and stakeholders. This is an ideal role for an analytically strong early-career professional who is eager to grow, build meaningful systems, and see their work directly connected to a mission that changes children's lives.

Requirements

• Post-secondary diploma or degree in a relevant field (Data Analytics, Business Intelligence, Marketing, Communications, Statistics, or equivalent experience).
• 1–3 years of experience in a data, reporting, or analytics role; non-profit or fundraising experience is an asset but not required.
• Strong Excel/Google Sheets skills, including pivot tables, VLOOKUP/XLOOKUP, and data visualization.
• Working proficiency in Power BI (or equivalent BI/dashboard tool), with the ability to build and maintain reporting dashboards.
• Familiarity with Google Analytics (GA4) and digital marketing measurement fundamentals.
• Strong attention to detail and a demonstrated commitment to data accuracy.
• Ability to manage multiple priorities and meet reporting deadlines consistently.
• Clear and effective written communication — can explain findings to non-technical audiences.
• Demonstrated commitment to Children Believe's Vision, Mission, and Values.

Nice To Haves

• Experience with AI or automation tools applied to data tasks (e.g., Python scripting, ChatGPT/Claude for data analysis, Zapier, or similar).
• Proficiency in CRM platforms (Dynamics or equivalent); experience with data entry standards and database hygiene.
• Experience with SEO platforms (SEMrush, Moz, Google Search Console).
• Knowledge of email marketing platforms and campaign performance metrics.
• Experience in a fundraising, marketing, or donor communications environment.
• Familiarity with Intacct or similar accounting/finance software.
• Proficiency in French or Spanish.

Responsibilities

• Build, maintain, and continuously improve M&D's suite of performance dashboards and KPI reports — ensuring every team has timely, accurate visibility into what matters most.
• Produce the monthly M&D KPI dashboard for the CMDO and Directors, incorporating charts, trend analysis, and narrative highlights.
• Develop standardized reporting templates that reduce manual effort and increase consistency across the division.
• Respond to ad hoc data and reporting requests from M&D Directors and the CMDO with accuracy and speed.
• Proactively surface insights, anomalies, and trends — don't just report the numbers, explain what they mean.
• Own the quality and reliability of M&D's CRM data — including donor records, contact information, gift history, and segmentation — ensuring it is clean, consistent, and complete.
• Design and implement data entry standards, hygiene protocols, and audit processes to prevent data degradation over time.
• Lead regular data clean-up initiatives: deduplication, record merging, field standardization, and validation.
• Build CRM queries, segments, and lists to support fundraising campaigns, donor communications, and strategic analysis.
• Act as the go-to resource for CRM data questions across M&D — supporting teams in getting the most out of the system.
• Liaise with the CRM platform provider and IT as needed on system issues, upgrades, and data imports/exports.
• Manage and interpret data from digital channels including website analytics (Google Analytics), SEO platforms, email marketing tools, and social media insights.
• Ensure digital data sources are properly connected, consistently tracked, and integrated into M&D reporting where relevant.
• Monitor digital performance trends and provide regular reporting to the Digital & Community Engagement team and the CMDO.
• Support campaign measurement and attribution — helping teams understand what is driving donor acquisition, engagement, and conversion.
• Research, pilot, and implement AI-powered tools that improve reporting efficiency, data quality, and analytical depth across M&D.
• Identify repetitive or manual data tasks that can be automated — and build or configure solutions to eliminate them.
• Stay current on emerging data and AI tools relevant to non-profit fundraising and digital marketing; bring recommendations to the Manager, M&D Operations.
• Support the broader M&D team in developing data literacy and comfort with new tools through documentation, training, and hands-on support.

Benefits

• Competitive Compensation Package: We provide an attractive compensation package with clearly stated hiring ranges.
• Flexible Work Environment: Enjoy a flexible work environment, including hybrid work options, flexible hours, “No Meeting Mondays,” and the option to work up to 20 days out of province per year.
• Comprehensive Benefits Plan: Our group benefits plan includes health and dental coverage, an Employee and Family Assistance Program (EFAP), and RRSP matching up to 5%, starting from day one.
• Health Spending Account: Access to our $500 Healthcare Spending Account to top up expenses not covered in the benefits program
• Performance Incentives: Participate in our Pay for Performance Plan with up to 6% performance incentive pay.
• Professional Development: Benefit from 5 paid professional development days and experience professional growth through a variety of learning opportunities.
• Paid Time Off: Enjoy an annual Christmas closure, receive 2 float days, and have access to up to 10 sick day
• Generous Vacation Policy: Enjoy 3 weeks paid vacation with incremental increase every 5 years up to 6 weeks.
• Other Employee Perks: Take advantage of our Employee Discount Program and various other perks designed to enhance your overall well-being and work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree