Data Center Events Leader

Johnson Controls•Glendale, CA

23h

About The Position

Johnson Controls is seeking an accomplished Global Events Leader to drive the strategic planning, development, and execution of all global event programs for our Data Centers division. This leader will own the end‑to‑end events strategy across industry conferences, regional forums, and proprietary Johnson Controls data center events in the Americas, EMEA, and APAC regions. This is a highly visible, high‑impact role requiring deep expertise in the technology or data center sector. The ideal candidate has previously built or scaled world‑class event programs for a global technology brand and thrives in a fast‑paced, matrixed environment.

Requirements

8+ years of experience in global events management, experiential marketing, or field marketing within the technology, data center, or related industry.
Demonstrated success leading large-scale global event programs with complex stakeholder groups.
Expertise in best‑in‑class event strategy, global event operations, measurement, and executive communications.
Ability to work across global time zones and lead partners in the Americas, EMEA, and APAC.
Strong project leadership, budget management, and executive‑level communication skills.
Experience leading agencies, production teams, and cross‑functional workstreams.

Nice To Haves

Prior experience at a global technology company serving the data center ecosystem.
Knowledge of data center infrastructure or related technologies.
Experience building proprietary event programs from the ground up.
Deep experience with event platforms, marketing automation and CRM systems.
Ability to travel globally (estimated 20-30%).

Responsibilities

Develop and own a global events strategy aligned to business objectives, revenue goals, brand priorities, and regional market needs.
Create a long‑range event roadmap outlining priorities, opportunities, global presence strategy, and tiering.
Serve as the global subject‑matter expert for event marketing best practices, attendee experiences, and exhibitor innovation.
Build a scalable strategy for Johnson Controls‑led data center events and customer engagements across all regions (Americas, EMEA, APAC).
Develop standardized frameworks for agenda planning, content strategy, speaker selection, experiential design, and KPIs.
Partner closely with regional teams to customize events to local market needs while maintaining global consistency.
Lead and manage cross-functional teams (product marketing, sales, regional leaders, executive leadership, and communications) to ensure alignment on messaging, portfolios, and audience engagement.
Oversee content development for keynotes, breakout sessions, demos, and executive meetings.
Partner with demand generation and digital teams to ensure events are tied to measurable pipeline creation and lead capture systems.
Manage budgets, forecasting, vendor selection, venue sourcing, sponsorships, and on-site staffing; ensure events stay within budget and deliver measurable ROI.
Establish standardized processes for planning, post‑event reporting, and continuous improvement.
Define KPIs and success metrics across pipeline, brand visibility, customer engagement, and event experience.
Deliver executive‑level reporting and post‑event analysis tied to business outcomes.
Drive experimentation—testing new formats, technologies, engagement models, and digital/hybrid approaches.