Ford Marketing Analytics is seeking a highly capable and technically grounded Data Science Manager to lead the Customer Modeling and Lifetime Value team. This LL6 leadership role will manage a team of 4–5 data scientists responsible for developing, deploying, and continuously improving customer propensity, predictive, prescriptive, and Customer Lifetime Value (CLV) models. This team plays a critical role in enabling more personalized, effective, and measurable marketing activity across the enterprise. The team’s work will support loyalty, retention, upsell, cross-sell, customer engagement, and marketing investment decisions, while helping Ford better understand the full value of its customer relationships. The Data Science Manager will lead development of Ford’s enterprise CLV framework: a central model and analytical foundation that brings together customer value streams across the company. This capability will help stakeholders understand the customer base, personalize communications and treatments, prioritize investments, and improve decision-making at both customer and portfolio levels. This individual will combine strong data science and methodological expertise with the ability to translate complex technical work into clear business value. They will partner closely with stakeholders across Marketing, FCSD, Customer Experience, Ford Credit, Integrated Services, and other functions to establish priorities, drive adoption, and integrate modeling outputs into business processes. While this role is primarily focused on North America, it may also support related customer-modeling activities in Europe and other regions.
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Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed