Data Analytics & CRM Administrator | Cleveland Browns

Legends Global•Berea, OH

3d•Onsite

About The Position

The Cleveland Browns and Legends have an expansive partnership to support all aspects of the New Huntington Bank Field project including market analysis, product design and development, data and analytics strategy, and holistic revenue generation across partnerships, ticketing and suites sales. Legends is proud to support and represent the Browns during this historic moment in Northeast Ohio. The CRM Specialist will work as a member of the Data & Analytics team to help drive data strategy and actionable insights throughout the project. This critical role will be focused on the implementation, automation, maintenance, and innovation of the Microsoft Dynamics CRM system as it relates to Ticketing, Corporate Partnerships, Business-to-Business sales and general reporting. Additionally, this role will aid in the creation of digital marketing campaigns, sales pipeline management, audience segmentation, A/B testing and reporting.

Requirements

Educational background in business, analytics, or a related field: Bachelor’s degree in Mathematics, Economics, Computer Science, Statistics, Sports Management, or Business (preferred).
Hands-on experience with CRM platforms, particularly Microsoft Dynamics, along with data analysis and visualization tools such as Tableau, Power BI, and/or Excel is Required
Demonstrated success working with diverse teams across departments to achieve shared goals and drive integrated initiatives
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
2+ years of demonstrated operational experience with a CRM platform, preferably Microsoft Dynamics
Minimum two (2) years of experience in CRM campaign creation, workflow, and execution, preferably in the professional sports or collegiate athletics industry
BS in Mathematics, Economics, Computer Science, Statistics, Sports Management or Business preferred
Experience working with reporting software (such as Tableau, Power BI, etc.) and generating insights from large datasets using statistical knowledge and software (Excel, SAS, etc.)
Experience working collaboratively with digital marketing teams to support data-driven marketing campaigns
Proficient in CRM systems, preferably Microsoft Dynamics
Skilled in campaign creation, workflow design, and execution within CRM platforms
Strong ability to analyze large datasets using statistical tools and software (Python, Excel, SAS, etc.)
Experience generating insights and building reports using tools like Tableau or Power BI
Understanding of data structures and ability to work with queries for reporting and segmentation

Nice To Haves

A passion for working in a fast-paced, rapidly changing environment

Responsibilities

Act as the subject matter expert and first line of support for the business processes and day-to-day operation of the Dynamics CRM system
Responsible for training sales & service staff in CRM to ensure records are being updated accurately and in a timely manner
Evaluate and implement third-party applications within CRM, develop strategies around data enrichment, and ensure relevant customer insights, interests and behaviors are presented to ensure efficient sales and service activities
Develop and implement data collection and standardization processes which optimize statistical efficiency and data quality
Create and distribute presentable reports and dashboards in Dynamics, Tableau and/or PowerBI
Integrate with marketing department in the execution of digital marketing/advertising campaigns
Assist marketing to develop target audiences for sales and service communications (email, social, web, etc.) for all ticket sales and lead generation efforts
Assist in developing innovative strategic plans promoting an analytical approach in effective sales campaigns while curating key insights for new campaigns
Work in a cross-functional environment with various business groups and end users to identify, document, and communicate business processes
Collaborate with users across the organization to drive efficiency, effectiveness and data accuracy
Work closely with management to prioritize business and information needs
Locate and define new process improvement opportunities
Ad hoc special projects as required or as necessary