Data Analyst

Lloyds Banking Group•Halifax, NS

1d•Hybrid

About The Position

At Lloyds Banking Group, we’re redefining marketing by embracing cutting-edge technologies and investing in our systems, capabilities, and people. Our ambition is to lead the industry in digital marketing and customer experience, with a strong focus on creating needs-based content and seamless digital journeys. Our website is a critical platform for enabling and supporting customers, while shaping consideration of Lloyds Banking Group, our brands, and products. Through the design and development of compelling site content that engages customers and maximises SEO and GEO reach, we aim to deliver experiences that exceed customer expectations. This is a critical analytical role with responsibilities that include supporting the implementation and development of the Public Website measurement framework, building and maintaining dashboards and standard reports, and delivering accurate reporting and actionable insights to inform strategic prioritisation. The role involves conducting customer and competitor analysis, collaborating with planners and content leads to estimate and report on the impact of campaigns and major content changes, and ensuring robust measurement through quality-assured tracking. Strong technical proficiency in analytics and visualisation tools, combined with the ability to communicate insights clearly, is essential. Previous experience in data engineering or performance analysis is desirable.

Requirements

Strong experience, ideally 2 years, with analytics and visualisation tools.
Ability to communicate insights clearly.

Nice To Haves

Previous experience in data engineering or performance analysis is desirable.
Experience in decision support.
Experience in continuous improvement.

Responsibilities

Build, update, and maintain dashboards and automated reports, ensuring accuracy and efficiency in data delivery.
Implement robust tagging and QA processes to guarantee trustworthy insights and minimise errors.
Conduct campaign performance analysis and competitor reviews to inform strategic decisions and optimise outcomes.
Work effectively across teams to present findings clearly and maintain comprehensive documentation for consistency.
Identify anomalies, emerging trends, and optimisation opportunities through proactive analysis.
Deliver actionable insights that influence planning, prioritisation, and content optimisation strategies.
Drive automation of recurring views and processes to improve efficiency and scalability.