Campaign Analytics, Data Analyst

FanDuelNew York, NY
$90,000 - $112,000Hybrid

About The Position

FanDuel is looking for a Data Analyst to support our recently established Generosity Intelligence team. In this role you will be responsible for performance analytics, reporting and data analysis across all areas of our Sportsbook generosity campaigns. Using your numerical skills, analytical mindset and technological capabilities, you will play a key role in understanding the impact and effectiveness of our spend. This is a great opportunity for somebody who wants to work in an environment where curiosity is rewarded, and people are empowered to make decisions. The ideal candidate will have a passion for learning and development, have a head for numbers and motivated to develop their own solutions to business problems. The successful candidate will be tasked with a wide range of responsibilities, making this an excellent opportunity for someone looking to learn a lot and fast! If you would like to play a key role in an emerging US Sports Betting market opportunity, then this could be the role for you. Integrity, low ego and collaboration are key values in the Generosity Intelligence department. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

  • Minimum of 1+ years of previous experience in a similar role
  • Proficient in SQL & Microsoft Excel with experience of manipulating large datasets
  • Undergraduate degree in a numerate or technical discipline or equivalent professional experience

Nice To Haves

  • Knowledge of at least one statistical or programming language a plus, ideally Python
  • Experience working with data visualization tools like Tableau an advantage
  • Interest in sports an advantage
  • Interest or experience in the sports betting industry is an advantage

Responsibilities

  • Deliver high-quality analysis, reporting, and customer segmentation to help enhance visibility into the performance of our generosity campaigns.
  • Analyze customer behavior and promotional engagement to uncover trends, identify opportunities, and provide actionable insights to stakeholders.
  • Conduct exploratory analyses and develop hypotheses that support ongoing optimization of generosity initiatives.
  • Support campaign measurement efforts by maintaining reporting, validating data quality, and contributing to performance evaluations.
  • Leverage AI to accelerate and enhance your work, taking care to ensure high integrity, managing AI risk of error, and maintaining excellent understanding of AI output to avoid blind trust.
  • Demonstrate accurate insights using easy to interpret visualizations and clear explanations of results, recommendations, methods, biases and limitations.
  • Take responsibility to learn the necessary skills and techniques, in order to work with independence, integrity and accuracy.
  • Collaborate with key stakeholders to effectively identify new value add projects and areas for improvement to support their strategic objectives.

Benefits

  • Array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
  • Generous paid time off (PTO & sick leave)
  • Annual bonus and long-term incentive opportunities (based on performance)
  • 401k with up to a 5% match
  • Commuter benefits
  • Pet insurance
  • Medical, vision, and dental insurance
  • Life insurance
  • Disability insurance
  • A 401(k) matching program
  • Short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
  • Paid personal time off
  • 14 paid company holidays
  • Paid sick time in accordance with all applicable state and federal laws.
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