Data Analyst
Adelphi Group•Toronto, ON
•CA$75,000 - CA$85,000•Hybrid
About The Position
Are you an avid data analyst looking for an exciting career in the world of media? Are you obsessed with ROI? Do you like optimizing stuff? Look no further than this data and analytics team working for one of the top automotive companies in Canada. We at TBWA look to uncover key business insights and solve complex problems with the power of data.
Requirements
- University Degree in Engineering / Computer Science / Mathematics /Statistics / Engineering /Operations Research or a quantitative field
- Curiosity and attention to detail
- 2–3 years of experience in data analytics or data science, ideally in a media or marketing environment
- Fluency in SQL and Python & MS Excel
- Fluency with data, analytics, and visualization technologies (we use SQL, Python, Tableau)
Nice To Haves
- Experience in media agency or marketing is a strong plus
- Knowledge of media mix modeling, multi-touch attribution and other forms of ROI modeling
- Experience with Google Marketing Products (GA360/4, DV360, SA360, GOOGLE ADS, CM360)
Responsibilities
- Work closely with business stakeholders to understand business requirements; find and analyze appropriate data sources and provide data-driven solutions to key business problems
- Help build, maintain and improve the data pipelines and data warehouses that power the team’s reporting and analysis
- Support the development and maintenance of media optimization models – e.g. market mix models and media investment planning – working alongside senior analysts
- Help maintain and enhance existing machine learning models, and monitor and analyze their performance on an ongoing basis
- Contribute to audience and ad campaign planning and measurement solutions on a proprietary data platform
- Work closely with media, strategy and creative teams in an agency setup to provide overall data analytics support for planning and executing media campaigns
- Develop and maintain strategic business performance Tableau dashboards
- Analyze competitive landscape and provide regular share of voice and share of market analyses and projections
- Explain results of complex data solutions and advanced models to a broad business audience through data visualization and executive presentations
Benefits
- Accommodations or assistance due to a disability are available upon request for candidates taking part in all aspects of the selection process.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
