Data Analyst - Customer Analytics

Granicus•Remote,

7d•$85,000 - $90,700•Remote

About The Position

The Data Analyst, Customer Analytics serves as the customer analytics, measurement, and reporting subject-matter expert within Granicus' Granicus Experience Group (GXG), an in-house digital agency supporting government clients. The role owns the design, delivery, and ongoing improvement of analytics workstreams that help customers understand program performance, optimize digital communications, and achieve measurable outcomes. As an advanced individual contributor, the analyst independently leads analytics workstream execution, establishes best practices, makes specialized technical decisions, and mentors junior analysts. The role includes designing measurement frameworks, building and maintaining multi-source dashboards and reporting solutions, setting data quality and governance practices, and communicating findings and strategic recommendations to customer stakeholders. The analyst also documents repeatable processes, investigates data issues, evaluates emerging and AI-enabled tools, and leads analytics-related Agile activities. The role is typically performed on a computer in a home-office environment, using Zoom or Teams, and may involve being on camera throughout the day. Work is generally performed sitting or standing at a desk, with occasional lifting of light objects. Team members may be expected to attend in-person customer meetings, which may require travel. The position is part of a remote-first company with a globally distributed workforce.

Requirements

4–6 years of experience in a data analyst, analytics engineer, digital analyst, or reporting analyst role in a professional services, agency, or technology environment.
Demonstrated ownership of analytics workstreams, measurement frameworks, or reporting infrastructure, including leading deliverables end-to-end.
Advanced SQL skills, including complex query design and experience with multi-source data environments.
Expert-level proficiency in at least one major BI platform: QuickSight, Tableau, Power BI, or Looker; experience architecting dashboards for multiple stakeholder audiences.
Experience designing measurement strategies or analytics frameworks from first principles, including KPI definition and performance benchmarking.
Experience communicating analytical findings and recommendations to senior or executive stakeholders, including government clients.
Experience working across digital channels such as email, web, surveys, CRM, and social, including cross-channel measurement design.
Experience mentoring or coaching junior analysts or reporting contributors, including structured peer review or quality assurance.
Experience with AI-assisted analytics tools and productivity platforms, using them responsibly within data governance requirements.
Experience working within Agile/Scrum delivery frameworks in an analytics or data context.
Bachelor's degree in Analytics, Data Science, Statistics, Information Systems, Marketing, Business, or a related field, or equivalent practical experience.
Advanced SQL proficiency, including complex query design, data modeling, performance optimization, and multi-source dataset manipulation.
Strong understanding of data pipeline concepts, ETL processes, and data validation in multi-source environments.
Expertise in digital channel analytics, including email, web, survey, social, CRM, and forms analytics, as well as cross-channel measurement and attribution modeling.
Ability to define and enforce workstream-level data quality standards, validation frameworks, and governance practices.
Advanced familiarity with Scrum/Kanban and ability to lead analytics ceremonies and manage workstream-level delivery.
Ability to lead analytical presentations and influence customer measurement strategy through data storytelling for technical and non-technical audiences.

Nice To Haves

Experience in a digital agency, GovTech, or government-customer-facing analytics environment.
Familiarity with government digital communications programs, including email, web, and civic engagement platforms.

Responsibilities

Own analytics workstreams for assigned GXG customer engagements, from requirements definition through delivery, communication of insights, and optimization recommendations.
Design, build, and maintain measurement frameworks defining KPIs, success metrics, and benchmarks for government digital communication programs across email, web, surveys, forms, and other channels.
Lead the architecture, development, and optimization of dashboards and reporting solutions that integrate multiple data sources; own accuracy, reliability, and governance of workstream reporting.
Define, document, and promote analytics standards, reporting methodologies, and data governance practices; serve as the subject-matter expert and internal escalation point for complex analytical challenges.
Make independent technical and methodological decisions about analytics approaches, metrics frameworks, visualization strategies, and tool architectures.
Create and maintain SOPs, analytics playbooks, reporting specifications, and knowledge-base documentation.
Serve as the primary analytics contact for assigned customer engagements; lead requirements sessions and present findings and recommendations to technical and non-technical audiences, including government stakeholders.
Mentor and coach junior analysts in SQL, data visualization, measurement strategy, and analytics practices; conduct peer reviews and quality assurance.
Investigate, identify root causes of, and resolve data quality and consistency issues; establish preventive controls and documentation standards.
Identify, evaluate, and introduce emerging analytics approaches, AI-enabled tools, and productivity technologies; lead research and proof-of-concept efforts.
Lead analytics-related Agile ceremonies, including sprint planning, backlog refinement, retrospectives, and stand-ups; define and track acceptance criteria and delivery milestones.
Identify opportunities to use data to improve customer program outcomes and GXG service delivery, and present evidence-based recommendations influencing measurement strategy.
Preserve the confidentiality, integrity, and availability of Granicus information assets and comply with company information security requirements.
Protect employee and customer data privacy and complete required privacy training in accordance with company policies.

Benefits

Flexible Time Off.
Company-wide paid Wellbeing Days.
Work From Home Reimbursement.
Multiple health plan options, including a 100% employer-paid plan.
Employer HSA contributions for employees enrolled in a High-Deductible Health Plan.
Fitness Reimbursement Program.
On-demand mental health support, including access to Headspace and other wellness tools.
Paid parental leave for birthing and non-birthing parents.
Traditional and Roth 401(k) with a company match.
Life and AD&D insurance with 100% employer-paid coverage.
Online learning platforms for professional development.
Competitive salary and bonuses.