CVP, Solution and Industry Marketing

Blue Yonder • Dallas, TX

19h • Remote

About The Position

Blue Yonder is looking for a seasoned marketing executive with a passion for supply chain, and experience marketing AI platforms, to create awareness and demand for our leading supply chain management portfolio. This role is a strategic input into Blue Yonder’s go-to-market, setting and executing direction for teams crafting messaging and content that engage key buyer personas. The ideal candidate will have experience in the following areas: platform marketing; services / FDE marketing; planning and execution solution marketing; industry-specific marketing with a focus on retail, logistic services and manufacturing audiences.

Requirements

• 15+ years of software industry marketing experience with an ideal mix of technical and business (consulting, product marketing) background.
• Deep understanding of supply chains and the underlying technologies necessary to deliver them, ensuring c-suite stakeholders (finance, IT, security, supply chain, etc.) understand our value.
• Strong collaboration skills across complex, matrixed organizations
• Proven track record of marketing success from within a cloud software/service, SaaS and AI-native companies, including understanding how AI shapes pricing and packaging.
• Strong experience managing teams of 20+ marketers.
• Excellent listening, oral and written communication/presentation skills with strong ability to influence people at all levels and in various functions.
• Proven ability to successfully recruit, motivate, mentor, coach, develop and retain a high performing team of product marketing and technical marketers.
• Ability to establish credibility and record with speaking engagements, technology publications and related is beneficial.

Responsibilities

• Leads the solution and industry marketing function with enterprise-wide impact, setting the direction, priorities, and operating model to achieve corporate objectives.
• Collaborates closely with senior executives to align marketing strategy with business goals and ensure programs, messaging, and initiatives drive measurable growth and positive market positioning.
• Oversees frameworks, programs and initiatives across multiple teams, maintaining high standards of quality, consistency, and customer focus.
• Represents the marketing function in executive discussions, influencing strategic decisions and fostering alignment across product, sales, operations, and other key business areas.
• Define organizational imperatives and drive plans in support of near-term KPIs and long term strategic objectives, partnering closely with other marketing leaders, product management and customer leaders to take a 360 approach.
• Establish an outside-in perspective on changing market pain points and how Blue Yonder solves them.
• Collaborate with peers in marketing and sales to create messaging and content frameworks / templates for delivering value-oriented messaging, and technical messages, to sellers, buyers, partners, market pundits and individuals.
• Defines and prioritizes investments in multi-channel prong initiatives – including launches – collaborating with team lead and stakeholders to best serve corporate objectives for revenue, website and thought leadership objectives.
• Driving new approaches in support of mergers, acquisitions and strategic exits from an area.
• Analyzes trends in use of AI to deliver messaging and content delivery that is high quality, brand compliant and demonstrates differentiated value.
• Organizational design based on how AI changes the approach to market.
• Ensures the sub-function maintains high standards of quality, consistency, compliance, and customer focus across all deliverables.
• Serve as a spokesperson, internally and externally, supporting engagements with analysts, press, industry pundits, partners and customers.

Benefits

• Comprehensive Medical, Dental and Vision
• 401K with Matching
• Flexible Time Off
• Corporate Fitness Program
• A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed