CVP, Solution and Industry Marketing
About The Position
Blue Yonder is looking for a seasoned marketing executive with a passion for supply chain, and experience marketing AI platforms, to create awareness and demand for our leading supply chain management portfolio. This role is a strategic input into Blue Yonder’s go-to-market, setting and executing direction for teams crafting messaging and content that engage key buyer personas. The ideal candidate will have experience in the following areas: platform marketing; services / FDE marketing; planning and execution solution marketing; industry-specific marketing with a focus on retail, logistic services and manufacturing audiences.
Requirements
- 15+ years of software industry marketing experience with an ideal mix of technical and business (consulting, product marketing) background.
- Deep understanding of supply chains and the underlying technologies necessary to deliver them, ensuring c-suite stakeholders (finance, IT, security, supply chain, etc.) understand our value.
- Strong collaboration skills across complex, matrixed organizations
- Proven track record of marketing success from within a cloud software/service, SaaS and AI-native companies, including understanding how AI shapes pricing and packaging.
- Strong experience managing teams of 20+ marketers.
- Excellent listening, oral and written communication/presentation skills with strong ability to influence people at all levels and in various functions.
- Proven ability to successfully recruit, motivate, mentor, coach, develop and retain a high performing team of product marketing and technical marketers.
Nice To Haves
- Ability to establish credibility and record with speaking engagements, technology publications and related is beneficial.
Responsibilities
- Define organizational imperatives and drive plans in support of near-term KPIs and long term strategic objectives, partnering closely with other marketing leaders, product management and customer leaders to take a 360 approach.
- Establish an outside-in perspective on changing market pain points and how Blue Yonder solves them.
- Collaborate with peers in marketing and sales to create messaging and content frameworks / templates for delivering value-oriented messaging, and technical messages, to sellers, buyers, partners, market pundits and individuals.
- Defines and prioritizes investments in multi-channel prong initiatives – including launches – collaborating with team lead and stakeholders to best serve corporate objectives for revenue, website and thought leadership objectives.
- Driving new approaches in support of mergers, acquisitions and strategic exits from an area.
- Analyzes trends in use of AI to deliver messaging and content delivery that is high quality, brand compliant and demonstrates differentiated value.
- Organizational design based on how AI changes the approach to market.
- Ensures the sub-function maintains high standards of quality, consistency, compliance, and customer focus across all deliverables.
- Serve as a spokesperson, internally and externally, supporting engagements with analysts, press, industry pundits, partners and customers.
Benefits
- Comprehensive Medical, Dental and Vision
- 401K with Matching
- Flexible Time Off
- Corporate Fitness Program
- A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
