Customer Sales Lead

Campbell's • Indianapolis, IN

8d • $117,600 - $161,700 • Remote

About The Position

Since 1869, Campbell’s has connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

The C-Store Customer Sales Lead is responsible for leading the development and implementation of business plans across key Retailers & Wholesalers in the Midwest Region. Role will manage all Campbell’s Snacks Categories and brands and partner with DSD team for stores that have IDP coverage. Responsibilities include proactively managing, monitoring, evaluating and updating the overall business plan to meet and/or exceed all volume, trade and share objectives, as well as identifying opportunities for distribution growth. The CSL will also be responsible for implementing C-Store and brand strategies and tactics with customers by working closely with key external decision makers, broker partners, and internal partners.

Requirements

• Bachelor’s degree
• 5-7+ years sales experience (2 years with C-Store preferred)
• Experience with e4 or comparable trade demand planning system
• Financial acumen and trade fund management experience
• Strong organization, analytic and verbal & written communication skills
• Excellent problem-solving skills
• Strong analytical thinking and analysis capability
• Ability to pull/use syndicated data (IRI/Nielsen)
• Ability to penetrate and conduct meetings at high levels, negotiate, and sell
• Strong interpersonal and influencing skills
• Ability to balance and prioritize requests from multiple stakeholders
• Quick learner, self-directed, and detail oriented
• Must be flexible, agile, & adaptable and have an entrepreneurial mindset
• Must reside in the Midwest. Preferred Texas, Oklahoma, or Kansas City

Nice To Haves

• C-Store and Broker Management experience
• Category and Brand Knowledge preferred
• Knowledge of Supply chain operations preferred
• P&L management experience preferred

Responsibilities

• Deliver annual operating plan for sales, profit and trade management for assigned Retail & Wholesaler accounts
• Proactively monitor and update the customers overall business plan, including managing trade budgets, spending and volume to achieve all sales objectives versus plan via e4 tool.
• Initiate ideas with input from the Broker partner and leverage Sales Planning, Supply Chain, Marketing and the brand teams to commercialize C-store solutions for all delivery options
• Manage, communicate and monitor performance of 3rd party broker for C-Store
• Identify, connect, and develop new customer relationships to drive volume
• Conduct category business strategy sessions to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc. Leverage team-dedicated Insight and Category Management resources appropriately.
• Conduct post event analysis to evaluate promotional volume, consumption and spending results versus plan then leverage findings to maximize future opportunities.
• Understand Campbell's brand strategies and tactics to successfully implement them, working closely with customer's key decision makers and leveraging customer specific data to drive solutions.
• Develop accurate monthly forecasts to maximize supply chain efficiency by tracking shipments, consumption data and inventory changes. Proactively call out potential risks or threats to monthly forecasts.
• Sell-in new items to customers and work with key customer personnel to achieve optimal distribution.
• Attend key customer trade shows to present Campbell’s products for distribution partnering with the broker.
• Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
• Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and track and monitor progress of new item and initiative development.
• Identify profitable opportunities to grow incremental volume.
• Manage trade funding in accordance with company standards.
• Own customer sales and execution across National and Regional C-Store Customers of varied size in the Midwest Territory
• Drive distribution growth, shelf presence, and in‑stock performance across multiple route‑to‑market models, including distributors, wholesalers, and limited DSD environments.
• Translate neighborhood‑level shopper insights into localized assortment, pricing, and merchandising strategies that reflect distinct store formats and buying behaviors.
• Lead execution in space‑constrained retail environments, prioritizing brand blocking, off‑shelf visibility, and points‑of‑interruption to maximize conversion.
• Develop and execute promotional and pack strategies (single price point, must‑buy, bundles, caddies) that balance retailer margin needs with shopper value perception.
• Manage the transition from initial placement to sustained reorder, partnering with field teams and RTM partners to reduce out‑of‑stocks and execution gaps.
• Navigate channel and price architecture complexity, ensuring C‑Store strategies remain competitive while minimizing internal channel conflict.
• Partner cross‑functionally with Marketing, Category, Supply Chain, and Field Sales to deliver repeatable execution standards across thousands of doors.
• Monitor competitive activity at the local level and rapidly adapt selling and merchandising tactics to protect share in high‑velocity environments.
• Serve as the voice of Retailers and Wholesalers in territory, elevating operational realities, execution barriers, and growth opportunities to internal stakeholders.

Benefits

• medical
• dental
• short and long-term disability
• AD&D
• life insurance (for individual, families, and domestic partners)
• matching 401(k) plan
• unlimited sick time
• paid time off
• holiday pay
• free access to the fitness center (if in WHQ)
• Access to on-site day care (operated by Bright Horizons)
• company store
• Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually
• variety of Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level