Customer Marketing Manager

eSentire

12d•CA$100,000 - CA$120,000•Hybrid

About The Position

eSentire is seeking its first dedicated Customer Marketing Manager to build and lead the company's customer marketing program. This role is crucial for driving customer retention, expansion, and advocacy. The Customer Marketing Manager will act as a liaison between Marketing, Customer Success (CS), and Account/Territory Management (AM/TAM), transforming satisfied customers into references, stories, and advocates to support new business. This role is responsible for leveraging customer proof as a competitive advantage in the cybersecurity market.

Requirements

5 years of experience in customer marketing, advocacy, lifecycle marketing, customer success, or a closely related role.
A track record of building references, case studies, and advocacy programs that support sales and retention.
Strong project management and organizational skills; ability to manage multiple programs and stakeholders simultaneously.
A collaborative, cross-functional operator who partners naturally with Sales, CS, AM, and Product Marketing.
Data-driven with strong analytical skills and comfort reporting on program impact.
Excellent written and verbal communication skills.
Proficiency with CRM (Salesforce), marketing automation, and review platforms (G2, Gartner Peer Insights).

Nice To Haves

Experience marketing in cybersecurity, B2B SaaS, or another technical, high-trust category.
Familiarity with channel/MSSP or partner-led go-to-market motions.
Experience with tools such as Pendo (in-product), Gong (conversation intelligence), reference management, and community platforms.

Responsibilities

Build and manage the customer reference program and advocate pipeline to meet sales demand.
Recruit, nurture, and recognize advocates, and activate/support the Customer Advisory Board (CAB).
Manage reference requests, approvals, and contact fatigue through a closed-loop workflow in the CRM.
Identify, produce, and amplify case studies, testimonials, and customer videos.
Own the customer story pipeline from sourcing to distribution across various channels.
Partner with Customer Success and Product Marketing to highlight strong customer proof points.
Develop and execute programs to increase reviews on G2 and Gartner Peer Insights.
Maintain review-site profiles and drive review volume, sentiment, and participation.
Own customer communications, including the customer newsletter and lifecycle/adoption touchpoints.
Build and manage a recurring customer webinar series and support customer events and community engagement.
Create ROI/value digests and QBR content to reinforce value before renewals.
Enable AM/TAM with renewal and cross-sell/upsell plays and content.
Support retention and expansion campaigns contributing to upsell/retention targets.
Own customer marketing dashboards and reporting.
Track contribution to NRR/GRR, reference supply, review/advocacy metrics, and influenced expansion pipeline.
Partner with marketing operations to align customer programs with demand/signal engine and voice-of-customer (NPS/VoC) cadence.