Customer Marketing Manager (Contract-to-Hire)

Supplier.io

11d

About The Position

Supplier.io is experiencing rapid growth, and our platform capabilities are expanding quickly. This role focuses on leveraging our existing customer base, which represents our largest growth opportunity. The Customer Marketing Manager will introduce new capabilities to current customers, driving usage, expansion conversations, and renewals. This position involves a close collaboration with the product release process, translating product marketing's positioning and messaging into customer-facing programs. The role requires partnering with internal content, web, and email teams to execute these programs, without direct ownership of those channels. It is an execution-focused role with a commercial orientation, where success is measured by adoption and retention rather than campaign volume.

Requirements

5+ years in customer marketing, lifecycle marketing, or a closely related role
B2B SaaS experience required
Ability to write clear, customer-facing copy without heavy editing
Comfortable managing multiple projects and stakeholders simultaneously
Experience working lean: you build as much as you execute
Familiarity with AI tools, marketing automation, and email platforms
Must meet in-country work authorization requirements

Nice To Haves

Supplier diversity experience is preferred

Responsibilities

Represent customer marketing in the release process, influencing how new features are communicated to existing customers.
Translate product positioning and messaging into customer-facing communications, adapting for different segments and personas.
Develop customer-facing materials such as release notes, announcement copy, in-app prompts, and enablement one-pagers.
Segment the customer base by product usage, entitlement, and persona to ensure targeted communication.
Create a recurring narrative around new features and their value to customers.
Identify opportunities for expansion and cross-selling based on product usage, entitlement, and account signals.
Partner with the demand generation team to execute expansion plays, providing customer insights, targeting, and messaging.
Collaborate with Customer Success and Sales to validate expansion plays.
Develop value-realization assets, such as usage recaps and ROI framing, to support renewal processes.
Identify and report adoption gaps and low-usage accounts to relevant teams.
Create customer-facing collateral to support adoption and expansion conversations.
Drive customer email campaigns from strategy to analysis, including audience definition, copy writing, and performance iteration.
Manage the installed-base communication calendar to ensure proper sequencing of communications.
Oversee the customer newsletter and product update cadence.
Brief and partner with internal content, web, design, and email teams on adoption assets, defining requirements and driving to completion.