Customer Marketing Manager

Workleap - en

9h•CA$85,000 - CA$105,000•Remote

About The Position

We're looking for a customer marketer who sees our existing customer base as our biggest growth opportunity and who wants to own the work of turning that into expansion, upsell, and retention. This role calls for a data-driven person who can rely on product and market signals to proactively drive our customer program. You'll take the customers we already have, figure out how to get them more value from Workleap, and build and run the programs that deliver it. You'll own the channels, the messaging, and the results. This is a hands-on role. You'll run initiatives from start to finish: a webinar, an ABM play, a campaign, an exclusive dinner, name it. This means you need to be just as happy, for instance, to gather signals with your team, draft emails, send your work via HubSpot, and review performance to optimize your next round. This is an A to Z role. No two weeks look alike, but most start with a signal. A conversation with a CSM surfaces a pattern across a handful of accounts, and that becomes the seed of a campaign. By midweek, you're briefing creative on it and lining up a webinar you'll run with an internal expert to back it. You'll have one program live, another taking shape, a clear read on what the last one did, and a rough idea of how you'll reframe the next newsletter. You move between the thinking and the doing, and you don't wait for either to be handed to you. You'll be joining a small, high-ownership marketing team. This means that everybody owns their function and leads their expertise with autonomy and accountability. You will have influence. You'll work cross-functionally with Customer Success, Product, and Sales, those relationships are essential to doing this job well. The team moves fast, communicates often, and defaults to action over process. Nobody is waiting to be told what to do next. Workleap is entering a pivotal phase, bringing an agentic product offering to market while deepening value for our existing customer base. Customer marketing at Workleap is yours to shape from the ground up, which means the person in this role has the rare opportunity to define what good looks like.

Requirements

4+ years in customer marketing, product marketing, or a hybrid customer/PMM role in SaaS or tech
Proven ability to translate positioning into messaging and marketing campaigns, tailored to specific audiences
Track record of running marketing programs from conception to execution, shaping the idea, briefing creative, and shipping the work yourself when needed
Comfort with data to segment audiences, spot where customers stall, and measure what your programs return
Hands-on with HubSpot or a comparable CRM and marketing automation platform for segmentation, workflows, and performance tracking
Strong cross-functional program ownership, able to keep several initiatives moving at once
Fluent with AI as a practitioner, using it to do more and better work while keeping the output specific and sharp, never generic
Leading and owning customer marketing, setting direction for your own programs

Responsibilities

Own and drive customer marketing initiatives end-to-end, from identifying high-leverage cohorts to launching campaigns built on your messaging and creative directions
Develop messaging and positioning for existing customers, with a particular focus on driving awareness and adoption of the Manager Agent among our existing base
Build a content engine rooted in customer activity: surface stories, proof points, and product-in-action moments that feed back into the broader marketing system
Carry new product and feature launches to the existing base, turning each release into adoption and deeper utilization of what customers already have
Be the voice of the customer internally. Feed what you learn back to product, Customer Success, and marketing
Collaborate with Customer Success and Sales to identify at-risk accounts, expansion opportunities, and customers ready for the next step — building the messaging, content, and plays that protect retention and drive upsell
Design and execute engagement programs across owned channels (email, in-product, events, webinars) to turn happy customers into references and advocates
Use AI to scale your output without compromising quality — automating what can be automated, moving faster, and elevating everything you produce above the generic AI baseline
Track and report on commercial impact: deals influenced, expansion pipeline touched, and CSM-attributed activity driven by customer marketing