Customer Marketing Manager

Docebo•Toronto, ON

10d•CA$96,800 - CA$129,000•Hybrid

About The Position

As our Customer Marketing Manager, you will step into a pivotal role designed to turn our massive global user base into our strongest growth engine. You will hold the keys to unlocking the true value of Docebo, capturing the passion of our customers, and translating it into compelling brand advocacy and real business impact. Operating at the strategic intersection of marketing and customer success, your mission is to deepen adoption, fuel retention, and inspire a world-class community of learning innovators. If you are ready to use your creativity to elevate real customer stories and amplify the power of AI-driven learning, this adventure is built for you.

Requirements

6+ years of experience in customer marketing, marketing operations, customer success, or product marketing, preferably within a B2B SaaS environment.
Proven experience managing customer advocacy programs, customer reference initiatives, and developing customer-centric content that drives engagement, builds credibility, and delivers measurable business impact.
Highly organized with exceptional project management and coordination skills, able to juggle multiple priorities, stakeholders, and deadlines while maintaining attention to detail.
Polished writing skills and the ability to effectively engage and collaborate with both external customers and internal stakeholders.
Experienced with platforms such as Salesforce, Gong, Asana, and marketing automation tools, leveraging technology to streamline processes and maximize impact.

Nice To Haves

Unique knack for making complex tech sound human, fun, and enticing.

Responsibilities

Drive the execution of Docebo’s customer marketing and advocacy programs.
Work closely with our Senior Customer Advocacy Analyst to support and track customer references & engagement.
Partner with the Senior Community Manager to engage our customers via the vibrant and very active Docebo Community.
Support the Revenue Marketing team as they create upsell campaigns and personalized content journeys across different roles, verticals, and customer segments.
Secure customer stories and video testimonials from high-profile brands and strategic accounts, focusing on key verticals or industries, ROI, and measurable impact.
Oversee customer story project execution.
Manage UserEvidence, our public-facing customer evidence library and proof point acquisition tool.
Manage third-party review sites (G2, Gartner Peer Insights, etc.) and quarterly campaigns.
Elevate and advocate for the voice of the customer across marketing programs—event participation, videos, webinars, blogs, speaker decks, and press quotes.
Develop processes for automating story capture from sources like Gong calls and review site feedback, enabling scalable story creation.
Ensure that customer stories and data-driven success metrics are integrated into the content journey to highlight ROI for key customer segments.
Manage and scale the Docebo Maestros program to foster advocacy, peer-learning and mentorship, and connection in Docebo Community.
Oversee the customer gifting and rewards strategy to incentivize and recognize customer achievements, building long-term relationships.
Support major customer events like our bi-annual Customer Advisory Board meetings, Inspire Learning Awards, or customer experiences at our annual Inspire conference.
Collaborate closely with Product, Customer Success, and Marketing teams to align customer marketing efforts with broader company goals.
Synthesize customer insights from various channels, including the Docebo Ideas Portal, CABs, review sites, and the community to inform product and marketing strategies.
Support technical enablement of the Docebo platform by partnering on customer-facing product communications and webinars as needed.
Track execution metrics for customer marketing programs (e.g., engagement, content creation and coverage, retention, and revenue influenced).
Support reporting on program activity and basic engagement trends.
Maintain accurate tracking of customer assets across customer stories, written testimonials, proof points, and videos.