Customer Marketing Manager - Retail Business (Desserts)

Schwan's CompanySt. Louis Park, MN
$83,000 - $139,000

About The Position

This role partners closely with Sales, Marketing, and cross-functional teams to bring dessert category strategies to life across the U.S. market. The Customer Marketing Manager will translate brand priorities into customer-focused plans that drive execution, strengthen customer partnerships, and deliver business results. This is a highly collaborative role where the individual will serve as a trusted partner to Sales leadership, influence commercial planning, and develop tools and insights that support winning customer execution. The ideal candidate thrives in a fast-paced CPG environment and enjoys connecting strategy with marketplace results.

Requirements

  • Bachelor’s degree or equivalent work experience
  • 5+ years of experience in CPG, retail, customer marketing, category management, or sales planning
  • Strong strategic thinking, analytical, and communication skills
  • Experience partnering with sales and marketing teams to drive growth
  • Ability to influence across functions and lead through collaboration

Nice To Haves

  • MBA preferred

Responsibilities

  • Partner with customer sales teams to develop and execute growth strategies
  • Influence brand and marketing initiatives to align with customer needs and opportunities
  • Serve as the voice of the customer internally, identifying opportunities, risks, and marketplace trends
  • Lead communication and coordination across Sales and Marketing teams to ensure consistent execution
  • Develop compelling sales tools, storytelling, and commercialization support
  • Support innovation summits, line reviews, and strategic customer engagements
  • Build scalable processes, frameworks, and best practices to improve commercial execution
  • Collaborate cross-functionally to drive enterprise initiatives and business performance

Benefits

  • Comprehensive health benefits
  • Time off programs
  • Retirement and financial offerings
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