Customer Marketing Manager

Litmos•Newtown Square, PA

2d•$100,000 - $120,000

About The Position

Litmos is seeking a Customer Marketing Manager to own marketing programs that help customers discover more value from Litmos, supporting deeper adoption, relevant expansion, and stronger long-term relationships. This role involves partnering closely with customer-facing teams and GTM Ops to translate customer needs into timely, relevant programs. The ideal candidate will adopt and use AI as a core part of their workflow. Litmos is a Learning Acceleration Platform that helps organizations build capability faster, adapt to business changes, and scale learning globally. It combines an intuitive platform, AI-powered capabilities, trusted content, expert services, and integrations to accelerate workforce productivity, improve customer adoption and retention, enable partners, and reduce risk through continuous learning. Litmos serves over 11,000 customers with 30 million learners in 150 countries and is backed by Francisco Partners.

Requirements

3+ years in B2B SaaS marketing, with meaningful time in customer marketing, lifecycle marketing, or expansion/retention programs.
Demonstrated impact on a business outcome (expansion pipeline, upsell revenue, net revenue retention, or churn).
Comfort segmenting customer data and operating across a marketing automation platform and CRM.
Strong collaborator with Customer Success; able to translate customer signals into marketing action.
Bias toward action and comfortable making decisions and moving fast in a changing environment.

Responsibilities

Build customer growth programs, owning customer marketing programs that support expansion from strategy through execution and measurement.
Segment the customer base to identify opportunities for additional Litmos solutions.
Build campaigns to introduce relevant capabilities without making communications feel like sales pitches.
Equip Customer-facing teams with value narratives, campaigns, and assets to facilitate expansion.
Measure customer engagement, solution adoption, and expansion pipeline influenced by programs.
Support retention at scale by partnering with Customer Success to translate account health, adoption, and engagement signals into targeted marketing programs.
Build proactive lifecycle campaigns to reinforce value and maintain customer engagement before renewal.
Develop communications for under-engaged or at-risk customer segments as part of a broader retention strategy.
Contribute marketing strategy, positioning, and communications for new retention initiatives.
Test marketing approaches across different customer segments, measure results, and adjust strategy accordingly.
Support partner marketing needs by serving as the marketing point of contact for tactical ecosystem and co-marketing requests.
Create customer-facing campaigns and communications to make integrations and partner solutions easier to discover and understand.
Manage high-priority partner requests without losing momentum on the customer marketing roadmap.
Ensure essential partner communications are maintained.
Operate with data and AI by using customer data to identify meaningful segments, signals, and opportunities.
Work across marketing automation, CRM, and customer success platforms to target programs and measure impact.
Use AI throughout the workflow, including research, segmentation, drafting, personalization, and analysis.
Continuously improve personal processes as better tools and approaches emerge.