Customer Marketing Manager - eCom

Molson Coors•Chicago, IL

10d•$109,100 - $143,200•Hybrid

About The Position

In the role of eCommerce Customer Marketing Manager working in Chicago, IL you will be part of the eCommerce team, nested in our Strategy and Capabilities function. The CMM will lead the annual Customer Marketing planning process of key Omnichannel customers in North America and lead projects that accelerate Molson Coors eCommerce business strategies and priorities across regions, retail classes of trade and cross functional groups. You will be a key contributor to developing the eCommerce practice at Molson Coors and influencing how the organization evolves its go to market capabilities. This position reports to the Senior Manager, Marketing - eCommerce and works closely with eCommerce sales, brand marketing, shopper marketing and other cross functional teams.

Requirements

Bachelor’s degree in Business Administration, Marketing or other relevant field
At least 5 years' experience in CPG eCommerce and / or marketing
Experience building and executing omnichannel shopper marketing plans executed throughout the path to purchase, with emphasis on digital media (social, programmatic and search)
You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities. You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy.
You thrive in ambiguity and can demonstrate success without all the answers or data.
You have a strong bias for action. You identify a problem, understand prioritization and mobilize to solve it.
You are a skilled at developing customer relationships and influencing action

Responsibilities

Lead the annual Customer Marketing planning process for 3rd party delivery partners inclusive of strategy, tool development, communications and measurement
Develop omnichannel customer marketing programs in collaboration with off-premise retail teams rooted in shopper insights and an understanding of market dynamics to address key customer/shopper needs
Lead critical eCommerce strategic project initiatives to advance Molson Coors Market Share of online sales
Understand national brand strategies and programs to tailor to your retailers’ needs based on business priorities
Drive monthly business reviews and continuous investment analysis to ensure strategic alignment and the greatest possible business impact.
Partner with Sales to build collaborative, strategic partnerships with your retailers in store, digital, and eCommerce teams
Be an eCommerce SME to cross functional teams including Retail, Brand, Shopper and Field Marketing to build organizational eCommerce capabilities
Manage agency scope including building annual scope plan requirements
Monitor, validate and advocate for portfolio content accuracy across online retailers to support discoverability, conversion and overall eCommerce growth