Customer Marketing Lead
About The Position
We are looking for a Customer Marketing Lead to join our dynamic Marketing team at Adobe! This role stands out as it drives the creation and delivery of flawless, coordinated marketing plans for a specific focus area. You'll work closely with the Sr. Director coordinating the broader program portfolio, bringing outstanding critical thinking, deep customer understanding, and world-class cross-functional leadership. You will operate independently while ensuring shared alignment at key landmarks. As a strategic partner to business and creative leaders, you will translate customer insights and business objectives into ambitious, customer-first marketing programs that deliver measurable impact.
Requirements
- 10–12+ years of experience in coordinated marketing, customer marketing, or lifecycle strategy.
- Proven ability to lead complex programs independently and deliver measurable results.
- Strong critical thinking, cross-functional influence, and executive-ready communication skills.
- Ability to synthesize customer insights, business objectives, and creative strategy into cohesive plans.
- Experience guiding creative and channel strategy across awareness, engagement, conversion, and retention.
- Recognized as a strong collaborator and strategic partner across multiple teams.
Responsibilities
- Own and lead integration of Express product/offers into BP&C customer marketing audience strategy (e.g., a key product area, segment, lifecycle stage, or top initiative).
- Translate business objectives and customer insights into actionable coordinated marketing plans and program delivery.
- Develop coordinated briefs, strategic recommendations, and messaging frameworks for your priority area.
- Partner with PMM, Product, Brand Studio, Media, Web, Analytics, and International teams to bring work to life.
- Lead cross-functional execution across channels, creative development, and customer touchpoints.
- Drive alignment and clarity on your priority with senior partners, advancing risks, trade-offs, and dependencies.
- Measure performance, connect results to important metrics, and apply insights to future planning.
- Mentor junior team members, helping develop strategic capability across the field.
- Collaborate with the Director and Sr. Director on shared initiatives, contributing to strategic frameworks and long-range planning.
Benefits
- comprehensive benefits programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
