Customer Marketing Coordinator

PMA Canada•Montreal, QC

16d•Hybrid

About The Position

The Customer Marketing Coordinator will support the Customer Marketing Manager in the implementation of winning programs at the point of sale. They will provide administrative services to ensure timeliness of submissions, approval follow-up, program execution, listing product applications, and purchase orders. The role involves maintaining trade marketing activity trackers, managing programming submissions for Liquor Boards, administering the product listing process, and owning the deadline calendar for submissions and listings. The coordinator will also support the manager in preparing pitch presentations, liaising with Liquor Board administration staff, developing an understanding of retail programming in relation to brand strategy, administering the purchase order process for East Liquor Boards, and assisting in commercial planning and program implementation via project trafficking. The position requires a detail-oriented individual with strong prioritization skills, excellent communication and interpersonal skills, financial literacy, and the ability to work effectively under pressure in a fast-paced, dynamic environment. Bilingualism in French and English is required.

Requirements

3+ years experience in marketing, trade or sales, preferably within beverage alcohol or CPG industry.
Post-secondary education in marketing, business, or sales training.
Strong organization skills, ability to multi-task, prioritize, and manage time effectively.
Comfortable operating under pressure, in a dynamic environment, and across functions.
Team player, who also works well with minimal supervision and direction.
Excellent verbal and written communication skills in French and English.
Proficient in MS Office (Excel, Outlook, Word, PowerPoint) and knowledge of PC operating system.

Responsibilities

Maintain and administer Trade Marketing activity trackers, working with Customer Marketing Manager & Brand Managers to ensure trackers are current and capture recent approvals and adjustments agreed upon with Brand.
Manage programming submissions for Liquor Boards, ensuring timely submission and proposed programming complies with Liquor Board procedures and regulations and proactively follow-up on approvals.
Administer product listing process supporting Brand teams, from completing applications to submitting labels, cartons, samples for chemical analysis, etc. for liquor board approval.
Ownership of managing deadline calendar – ensure all liquor board programming submission and listing deadlines are captured and distributed to Brand team with adequate lead time (when possible) and followed up with a timely reminder.
Support manager in preparation of pitch presentations to customers for listing application.
Liaise with Liquor Board administration staff to ensure smooth program implementation.
Develop an in depth understanding of retail programming in relation to brand strategy, customer program offering, etc., with the ability to translate into recommended programs and evaluate post performance.
Administer the purchase order process for East Liquor Boards.
Support Customer Marketing Manager in commercial planning, emphasis on updating activity trackers and execution of timelines.
Assist in program implementation via project trafficking process – work with Brand teams, Logistics, and procurement partner to ensure timely deployment and execution of value-add programs.
Support Customer Marketing Manager with other duties as assigned.
Other duties as required.