Customer Lifecycle Manager

Enthusiast Auto Holdings • Wadsworth, OH

4d • Onsite

About The Position

Enthusiast Auto Holdings (EAH) is a successful e-commerce company in the automotive aftermarket parts industry, operating through nine enthusiast-focused websites. EAH serves automotive enthusiasts passionate about their vehicle's appearance and performance, providing parts, content, knowledge, and support. They also serve a global network of specialty installer shops. EAH, supported by Cortec Group, has experienced strong organic growth and plans continued expansion through acquisitions. The company is implementing enterprise-level ERP/WMS/OMS systems and has recently expanded its distribution center. The Customer Lifecycle Manager will own the technical orchestration, automation, and flow logic for SMS and Email across EAH's portfolio of 10+ automotive brands. This role, part of the Marketing Center of Excellence (CoE), aims to build a high-converting engagement machine. The primary mission is to architect, launch, and accelerate SMS adoption, turning SMS and email into a synchronized, high-performance system. Success will be measured by the ability to elevate lifecycle revenue and maximize Customer Lifetime Value (LTV) through agile execution.

Requirements

• 4 + years mastering omnichannel retention and customer lifecycle marketing within a multi-brand or high-SKU e-commerce ecosystem.
• A track record of aggressively scaling SMS programs from an underutilized tool into a major revenue driver, treating text, MMS, and emerging RCS protocols as primary engagement vehicles rather than secondary afterthoughts to email.
• Power-user expertise in enterprise lifecycle and orchestration platforms (specifically Listrak, or tools like Klaviyo and Attentive) alongside a strong working data literacy in GA4, customer analytics, and emerging mobile-messaging tech trends.
• A leader who prioritizes speed-to-market and high-converting execution over rigid legacy corporate workflows.
• Devoted to frequency orchestration, clean attribution modeling, and maximizing subscriber LTV.

Nice To Haves

• A genuine passion for automotive culture and know your way around a car garage.

Responsibilities

• Serve as the internal champion for mobile messaging; design and scale our text marketing footprint, utilizing rich media (MMS) and next-gen mobile capabilities (like RCS).
• Architect and deploy cross-channel list growth strategies (e.g., mobile-optimized pop-ups, check-out integrations, and exclusive social-to-SMS landing pages) to aggressively scale compliant phone opt-ins across the entire portfolio.
• Own the end-to-end automated flow logic, behavioral trigger setups, audience segmentation, and frequency capping.
• Build sophisticated customer journeys that ensure SMS and Email amplify rather than compete with one another, establishing strict saturation guards to protect list health.
• Ensure established legacy processes do not block innovation; provide clean, flexible technical frameworks that empower decentralized brand teams to easily deploy audience-relevant copy, rich images, and interactive video assets.
• Evaluate, recommend, and configure the technical routing and customer service platform integrations required to scale 2-way SMS interactions in partnership with our CS teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed