Customer Lifecycle Manager

Z1 MOTORSPORTS INC • Carrollton, GA

11d • Onsite

About The Position

Enthusiast Auto Holdings (EAH) is a successful e-commerce company in the automotive aftermarket parts industry, operating through nine enthusiast-focused websites. EAH provides parts, content, knowledge, and support to automotive enthusiast customers and a global network of specialty installer shops. The company is owned by Cortec Group, a private equity firm that has invested significantly in EAH's operations, facilities, technology, and leadership. EAH has recently completed a major distribution center expansion and is implementing enterprise-level ERP, WMS, and OMS systems.

Requirements

• 4+ years mastering omnichannel retention and customer lifecycle marketing within a multi-brand or high-SKU e-commerce ecosystem.
• Proven track record of aggressively scaling SMS programs from an underutilized tool into a major revenue driver, treating text, MMS, and emerging RCS protocols as primary engagement vehicles rather than secondary afterthoughts to email.
• Power-user expertise in enterprise lifecycle and orchestration platforms (specifically Listrak, or tools like Klaviyo and Attentive) alongside a strong working data literacy in GA4, customer analytics, and emerging mobile-messaging tech trends.
• A leader who prioritizes speed-to-market and high-converting execution over rigid legacy corporate workflows.
• Devoted to frequency orchestration, clean attribution modeling, and maximizing subscriber LTV.

Nice To Haves

• Genuine passion for automotive culture and knowledge of car garages.

Responsibilities

• Serve as the internal champion for mobile messaging; design and scale our text marketing footprint, utilizing rich media (MMS) and next-gen mobile capabilities (like RCS).
• Architect and deploy cross-channel list growth strategies (e.g., mobile-optimized pop-ups, check-out integrations, and exclusive social-to-SMS landing pages) to aggressively scale compliant phone opt-ins across the entire portfolio.
• Own the end-to-end automated flow logic, behavioral trigger setups, audience segmentation, and frequency capping.
• Build sophisticated customer journeys that ensure SMS and Email amplify rather than compete with one another, establishing strict saturation guards to protect list health.
• Safeguard agility by ensuring established legacy processes do not block innovation; provide clean, flexible technical frameworks that empower decentralized brand teams to easily deploy audience-relevant copy, rich images, and interactive video assets.
• Evaluate, recommend, and configure the technical routing and customer service platform integrations required to scale 2-way SMS interactions in partnership with our CS teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed