Customer Lifecycle Manager
About The Position
Consumer Services & Solutions (CSS) is one of HP's fastest-growing strategic businesses. Through innovative subscription and service offerings and emerging AI-powered solutions, we are transforming how customers experience printing. This role is an exciting opportunity to help build deeper, longer-lasting relationships with our customers, and drive meaningful business growth and customer value. As a Customer Lifecycle Manager, you will help develop and execute programs that engage customers throughout their subscription journey to increase customer experience, retention, and value. The ideal candidate combines strong program execution, analytical thinking, customer empathy, and attention to detail. This is an individual contributor role that will collaborate with Product Management, Marketing, Analytics, Legal and other cross-functional partners to develop and execute campaigns and solutions that optimize the service experience.
Requirements
- Bachelor’s degree in marketing, communications, business, customer experience, or a related field, or equivalent practical experience.
- 3-7 years of experience in lifecycle marketing, CRM, customer engagement, retention, campaign management, digital marketing, customer experience, or a related area.
- Experience supporting or executing customer communications across digital channels.
- Experience working in a subscription, e-commerce, technology, consumer services, or similarly data-driven environment is preferred.
- Familiarity with marketing automation, CRM, campaign management, or customer engagement platforms.
- Strong program and project management skills, with the ability to manage multiple workstreams and deadlines.
- Strong written communication skills and attention to detail.
- Analytical mindset with the ability to interpret performance data and translate insights into practical recommendations.
Nice To Haves
- Salesforce Marketing Cloud is preferred.
Responsibilities
- Execute customer lifecycle programs designed to engage, retain, and grow subscribers.
- Develop and manage customer communications across email, app, web, and other digital channels.
- Translate lifecycle strategies and business priorities into clear campaign plans, requirements, workflows, audience definitions and deliverables.
- Coordinate campaign development from initial planning through stakeholder review, QA, testing, launch, measurement, and optimization.
- Partner with cross-functional teams to deliver consistent and connected customer experiences.
- Help develop audience and segmentation approaches based on lifecycle stage, customer behavior, and program objectives.
- Support experiments and tests intended to improve engagement, customer satisfaction, retention, and revenue.
- Monitor program and campaign performance, identify trends, and recommend opportunities for improvement.
- Use customer data, research, survey feedback, and NPS feedback to represent the customer perspective.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
