Customer Insights & Segment Marketing Coordinator

East West Bank•Pasadena, CA

6d•$25 - $30•Onsite

About The Position

East West Bank, a premier financial institution with over 110 locations across the U.S. and Asia, is seeking a temporary Customer Insights & Segment Marketing Coordinator. This role provides essential coordination support for customer insights, segment marketing, and the Bank's Art Program. The coordinator will handle research, tracking, documentation, vendor coordination, and program administration, allowing experienced team members to focus on strategic initiatives. The bank is headquartered in California and is a top-performing commercial bank known for its strong foundation, enterprising spirit, and commitment to integrity.

Requirements

Background in marketing, communications, public relations, business, research, arts administration, or a related field.
Strong organizational skills with experience managing trackers, databases, shared folders, calendars, vendor coordination, and project documentation.
Ability to synthesize information clearly and prepare concise summaries for internal stakeholders and leadership materials.
Strong attention to detail, especially when managing artwork records, customer insights, audience lists, timelines, and vendor information.
Proficiency in Excel, PowerPoint, Outlook, Teams, OneDrive, and SharePoint.
Legal authorization to work in the United States.

Nice To Haves

Experience with market research.
Experience with customer segmentation.
Experience with affluent consumer audiences.
Experience with multicultural marketing.
Experience in financial services.
Experience with art collections.
Experience with vendor coordination.

Responsibilities

Support vendor communications, meeting scheduling, feedback collection, timeline tracking, and research documentation for research projects.
Compile survey inputs, demographic data, competitive intelligence, and market trends to inform customer and market insights.
Assist with segment definitions, customer attributes, audience lists, targeting criteria, and campaign input documents for audience segmentation.
Coordinate project details for segment-based campaigns, customer acquisition efforts, partnership activations, and related marketing programs.
Maintain centralized artwork inventory, branch placement records, artwork documentation, artist and vendor contacts, and installation history for the Art Program.
Support coordination with vendors, installers, framers, photographers, artists, galleries, and Facilities on artwork moves, installations, maintenance, and documentation.
Prepare meeting recaps, action item logs, research summaries, collection status updates, and leadership presentation support materials.
Perform other duties as assigned.