Customer Insights Manager

StackAdapt•Vancouver, BC

6d•CA$64,000 - CA$76,000•Remote

About The Position

StackAdapt is seeking a Customer Insights Manager to join their Product Marketing team. This individual-contributor role will focus on connecting insights across product launches, enablement, education, and customer engagement to understand drivers of adoption, retention, and customer success. The position involves translating data into actionable insights to understand customer behavior, performance trends, and opportunities across the customer journey. Key responsibilities include building and operationalizing scalable reporting frameworks, identifying trends across systems, and supporting data-informed prioritization and planning. The ideal candidate is analytical, curious, and skilled at transforming complex datasets into actionable insights that influence product launches, customer education, and journey optimization. StackAdapt is a Remote First company, open to candidates located anywhere in Canada.

Requirements

Marketing Insights & Analytics Experience: 3–5+ years of experience in marketing analytics, customer insights, marketing operations, revenue operations, or other data-driven marketing roles, preferably within SaaS, adtech, or martech environments.
Data Analysis & Visualization Skills: Experience working with structured datasets and building dashboards using tools such as Tableau, Power BI, Thoughtspot, Looker, SQL, Excel, Google Sheets, Salesforce, or similar analytics platforms.
AI & Analytical Fluency: Experience leveraging AI tools and modern analytical workflows to accelerate research, reporting, data exploration, and insight generation.
Storytelling & Communication: Ability to translate complex data into clear, actionable insights and communicate findings effectively to cross-functional stakeholders.
Cross-Functional Collaboration: Proven ability to partner with Product Marketing, Customer Education, Marketing Operations, BI, Revenue Enablement, Customer Marketing, and other stakeholders to align on measurement frameworks, close data gaps, and turn insights into actionable recommendations.
Curiosity & Analytical Thinking: Naturally curious and proactive in exploring data to identify trends, patterns, and opportunities for improvement across the customer journey.
Marketing tech stack: Experience with Highspot, HubSpot, webinar/training platforms, or customer success tools.

Nice To Haves

Familiarity with adtech, martech, customer journey analytics, or marketing automation platforms.
Exposure to product adoption, lifecycle marketing, or customer retention analytics.

Responsibilities

Build & Scale Customer Insights Infrastructure: Partner with various teams (Customer Education, Launch PMMs, Marketing Operations, BI, Revenue Enablement, Customer Marketing, broader Marketing) to establish standardized tracking and reporting across product launches, enablement engagement, customer education participation, product adoption, and retention/expansion indicators.
Consolidate data from multiple sources, including launch reporting, internal content management systems, webinar and training platforms, CRM and revenue systems, product adoption reporting, and broader marketing engagement data.
Build and maintain centralized dashboards, reporting cadences, benchmarking frameworks, and customer journey views that create visibility into customer behavior and program effectiveness.
Analyze Customer Journey Trends & Generate Insights: Identify patterns across launches, enablement, education, and product adoption data to understand what drives customer engagement, adoption, retention, and expansion.
Surface actionable insights and scalable learnings, such as the impact of enablement engagement on product adoption, the relationship between education participation and retention, or customer pathways associated with stronger expansion outcomes.
Translate complex datasets into clear narratives, recommendations, and reporting that enable stakeholders to make informed decisions.
Inform Strategic Planning & Optimization: Use insights to support prioritization and planning discussions across Product Marketing (Launch, Customer Education, Customer Marketing) and other cross-functional teams.
Help inform future launch strategies, customer education programs, enablement initiatives, adoption efforts, and customer journey optimization opportunities.
Partner closely with Launch PMMs, who will continue to own launch execution and launch-level reporting, while this role focuses on identifying broader trends and opportunities across the organization.

Benefits

Highly competitive salary
Retirement/ 401K/ Pension Savings globally
Competitive Paid time off packages including birthday's off!
Access to a comprehensive mental health care program
Health benefits from day one of employment
Work from home reimbursements
Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, books etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave program
A friendly, welcoming, and supportive culture
Our social and team events!