Customer Experience, Product Marketing Manager, Networking
About The Position
As a Product Marketing Manager for networking services (Campus, Branch, Data Center, IoT) at Cisco, you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market execution. Your goal is to ensure Cisco’s offerings are understood, wanted, and adopted by our target audiences. The Customer Experience (CX) Marketing team’s role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive. The Product Marketing team has a mix of high-performing product marketers and go-to-market strategists, encompassing experience across positioning, messaging, content strategy and development, launch execution, and competitive analysis.
Requirements
- Bachelor’s degree.
- 8+ years of related experience.
- Demonstrated experience creating product vision/direction via compelling positioning and messaging.
- Proven experience launching new products and growing to a mature business.
- Strong organizational and analytical skills, excellent written and oral communication skills, including experience in sales discussions.
- Strong ability to influence and work cross-functionally.
- Strong domain and technical knowledge of networking services and products.
- Exceptional writing and presentation skills.
- Skilled in applying AI tools and prompt engineering best practices to optimize daily tasks and improve individual and team output.
Nice To Haves
- Previous experience in IT networking B2B marketing.
- Business development experience preferred.
- Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders.
- Ability to travel domestically and internationally 25% of the time.
- Professional and technical certifications in product marketing, AI, or Security (e.g. CCNA, CCST).
Responsibilities
- Own the end-to-end marketing strategy for multiple products and/or services across multiple portfolios.
- Architect comprehensive GTM strategies for complex, multi-product or high-priority launches, and/or solution roll-outs or market expansions.
- Define the overarching portfolio narrative and thought-leadership themes. Prepare presentations, demos, briefs, and other marketing/sales collaterals as needed.
- Support the global enablement strategy for a portfolio. Align sales motions, routes to market, and partner models to ensure field readiness.
- Lead structured intelligence programs (such as market surveillance and win/loss analysis) to inform strategy.
- Align business units on portfolio priorities. Influence product roadmaps and capacity allocation to maximize market impact and customer value. Lead and support cross-functional initiatives (launches, events, digital journeys, competitive plays).
Benefits
- medical, dental and vision insurance
- a 401(k) plan with a Cisco matching contribution
- paid parental leave
- short and long-term disability coverage
- basic life insurance
- grants of Cisco restricted stock units
- 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
- 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees (non-exempt)
- flexible vacation time off program (exempt)
- 80 hours of sick time off provided on hire date and each January 1st thereafter
- up to 80 hours of unused sick time carried forward from one calendar year to the next
- Additional paid time away may be requested to deal with critical or emergency issues for family members
- Optional 10 paid days per full calendar year to volunteer
- annual bonuses (for non-sales roles)
- performance-based incentive pay (for sales roles)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
