Customer Experience Lead

Bayer • Guelph, ON

99d • Hybrid

About The Position

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Customer Experience Lead
This opportunity works with the customer communications leads and third-party vendors and strives to make:
customers choose Bayer as their preferred provider for their operation;
enable customer facing teams to run their local business for the benefit of customers and Bayer; and
provide leadership and coaching within Customer Enablement Marketing Community to support collaborative, cohesive and well-supported customer obsessed teams.
Bayer is committed to a flexible hybrid working environment. This is a permanent position based out of Calgary, Alberta or Guelph, Ontario.

Requirements

• MBA / B.S in Business, Marketing or Agriculture or related discipline (advanced degree an asset)
• 10/+ years of industry experience combined with solid technical knowledge of Bayer Crop Science and competitor products
• Sound understanding of business principles, financial systems and effective leadership
• Strong interpersonal skills and communication ability to build respect and trust
• Strong problem-solving skills, with an ability to overcome objections or resistance and identify mutually agreeable solutions to complex and ambiguous problems.
• Ability to make decisions with limited information while balancing the needs and priorities of various stakeholders
• Extensive computer skills to effectively use MS Office software package, and other software (SAP, CRM, etc.)
• Ability to work effectively in cross-functional teams while supporting multiple priorities and deadlines ​
• Commitment to co-creation, collaboration and teamwork

Nice To Haves

• advanced degree an asset

Responsibilities

• Provide coaching within Customer Enablement Marketing community to support delivering overall marketing campaign and marketing communications strategies that support achievement of both broad and locally focused priorities.
• Champion and architect, the customer experience strategy (3rd‑party 1:1 calling, direct grower campaigns)
• Pilot and scale AI and technology innovations focused on enhancing customer interactions, automation and measurement to validate value and enable rapid deployment.
• Manage the National McCann relationship focused on setting strategy, overseeing creative and performance deliverables, and ensuring contractual accountability and alignment with Canadian crop priorities.
• Provide enterprise-wide oversight for key vendor relationships while partnering with the business owner who manages on-going, day-to-day interactions, i.e. McCann, AgCall, BeckAg, Helix, Konrad.
• Steward core sales and marketing systems and tools (CRM, ePSF, Seismic, KnowledgeHound, Absorb, etc.) focused on maintenance, enhancement prioritization and future design to support a single‑customer view and campaign execution.
• Ensure regulatory, privacy and compliance controls focused on customer data usage, communications consent and campaign safeguards to protect growers and the business.
• Partner and collaborate with key stakeholders across Sales, Finance, Rebate Fulfillment, and Legal.
• Leads oversight for the overarching Customer Enablement Marketing and Data Insights and Customer Excellence budget, partnering with the team to align spending decisions with priorities and optimize return on spend.

Benefits

• Competitive compensation and rewards package
• Collaborative, diverse and inclusive culture
• Career development and global opportunities
• Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level