Customer Evidence Marketing Manager (US)

PointClickCare•Salt Lake City, UT

1d•Hybrid

About The Position

At PointClickCare, our mission is to help providers deliver exceptional care, starting with our people. As a leading health tech company, we empower our employees to innovate and shape the future of healthcare. We serve over 30,000 provider organizations and reinvest a significant percentage of our revenue into research and development. Recognized by Forbes and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work. We empower our people to be the architects of a smarter healthcare future, accelerated by AI. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. This role is a program leader who will evolve our customer evidence marketing strategic plan, nurture and build advocacy for products and packages that drive revenue, and create value stories and customer marketing assets to foster upsell opportunities and influence churn mitigation. This individual will support both Senior Care and Acute & Payer business units, navigating and influencing stakeholders to institute advocacy and evidence best practices. They will utilize their breadth of understanding about our industry and products from PointClickCare's full portfolio. Travel to office expectations apply for remote and hybrid roles, including in-office events for onboarding, team events, and meetings.

Requirements

Passion for building trust, fostering relationships, and communicating effectively with customers.
Strong time management, organizational, interpersonal, communications, analytical and problem-solving skills.
Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on the KPIs and success metrics for customers and our business.
Strategic thinking skills.
Relationship-building abilities.
Flexibility.
Exceptional communication (written and verbal).
A highly collaborative spirit.

Nice To Haves

Ability to work hybrid from our offices in Toronto or SLC.
Growth mindset.
Leadership/ coaching skills (no formal direct reports) to provide guidance to existing team to integrate evidence best practices and apply knowledge/ skills into practice.
Experience evolving programs to deliver measurable business results.
Experience translating insights and data into consumer value and marketing strategy.
Detail-oriented with the ability to manage cross-functional projects from inception through execution.

Responsibilities

Drive the creation of evidence-based proof point marketing assets.
Use critical thinking for prioritization of customer story pipeline.
Institute best practices for capturing evidence-based customer value stories and produce foundational story slide assets.
Secure customers' approval to use their logo, handling objections and influencing customers of mutual marketing benefits.
Continuously evolve a database of multi-modal customer evidence assets, collaborating with Product Marketing, Demand and Content teams to make decisions about more robust asset types (manage assigned budget).
Ensure assets are available to stakeholders in easily accessible format according to a variety of criteria and use cases.
Communicate/collaborate cross-functionally to ensure assets are fully leveraged through all available channels (Templafy, ShowPad, Online Communities, Customer newsletters, Social, and Adoption campaigns).
Gather, interpret, analyze program data and provide insights/make recommendations/find solutions to ensure program outcomes show value and reduce churn.
Leverage data and insights to manage performance/ KPIs - continuously optimizing and improving program performance.