Customer Engagement Associate

Pegasus Laboratories, Inc.•Pensacola, FL

7d•Onsite

About The Position

This role will assist the Marketing Team to help set strategic direction and provide tactical support. Tactical support will include execution and administration of the conference and tradeshow strategy, management of marketing literature and collateral used by the Marketing, Medical Affairs and Sales Teams, and the management and optimization of the Marketing budget. The role supports close coordination between the Marketing, Medical Affairs, and Sales Departments. This position is designed to support the candidate’s future promotion into a Product Management or Program Management role.

Requirements

Bachelor degree required.
At least 3 years of experience in leading projects across functions, trade show management preferred.
Budget management with basic accounting experience, and an interest in marketing is highly preferred.
High proficiency in MS Office suite.
Strong organizational and communications skills required.
Clear experience in BtoB and BtoC marketing.
Must be able to independently problem-solve and thrive in a transparent, teamwork-focused environment.

Nice To Haves

An advanced degree a plus.
Experience with emerging media a plus.

Responsibilities

Facilitate Marketing tradeshow strategy development with the full Marketing Team, Medical Affairs, and the Channel/Corporate/eCommerce Team to drive cross-portfolio and cross-functional collaboration for impactful presence.
Research opportunities (audience, marketing & sales capabilities, costs).
Compose an annual budget and calendar proposal.
Share the proposal with Product Managers & Medical Affairs to develop Pegasus annual strategy and tactical execution plan.
Identify budget efficiencies across shows.
Work with the Digital Marketing Manager and Marketing Programs Manager to identify metrics-driven start/stop/continue opportunities YOY.
Lead execution of the Marketing-sponsored conference and tradeshow tactical plan.
Manage the budget to cover: booking; booth placement, furnishing, build and teardown; in-booth activities; promotional items and giveaways; apparel.
Manage all logistics, inclusive of: booking, booth placement and design, booth construction/teardown/storage; lead retrieval capabilities; ordering, shipping, and set up of apparel, collateral, promotional items and giveaways.
Manage vendor relationships with all conferences/tradeshows as well as all conference/tradeshow fulfillment vendors.
Facilitate the design of in-booth activities with the fuller Marketing Team.
Facilitate the preparation of sales and professional veterinary service colleagues for tradeshow activities, inclusive of organizing pre-show orientation slides with Product Managers.
Attend events on-site attendance (incl. VMX, WVC, others as needed).
Serve as conference/tradeshow and vendor Point of Contact for all marketing-sponsored tradeshows.
Work with the Digital Marketing Manager and Marketing Programs Manager to activate post-show lead follow-up.
Manage and maintain the calendar of external Marketing and Sales (Corporate, Distributor, eCommerce, Field, Inside) events and promotions.
Collaborate with Marketing and Sales during the annual operations planning period to stand up next fiscal year’s calendar.
Include all events, i.e. tradeshows, geographical customer meetings (e.g. local VMAs, equine meetings, regional distributor sales meetings, etc.), national distributor partner meetings, and key opinion leader summits.
Include all product promotions and sponsored events and promotions.
Update the calendar with specifics as they are determined, including: event/promotion type; logistics.
Manage the provision of promotional assets and collateral, ad placement, etc.
Manage and track the advertising and promotion expenditures budget to ensure spending aligns with approved budgets.
Meet monthly with Product Managers to update the department Budget tracker.
Ensure timely payment of marketing vendor invoices in accordance with company policies and payment terms using Medius and other business software tools.
Source cost-effective vendors, supplies, and services.
Facilitate a quarterly Marketing Team budget reconciliation meeting, including making recommendations to increase spending effectiveness.
Manage access to and availability of marketing literature and collateral.
Manage the submission process for collateral and literature technical and regulatory review.
Manage vendor relationships with Synergy and Vablet.
Monitor and manage Synergy, the literature and promotional items platform, ensuring timely processing, accuracy and fulfillment.
Monitor and manage Synergy Vablet, the electronic marketing literature and collateral platform, ensuring all material is up to date and out of date material is destroyed and/or erased in coordination with the Marketing, Medical Affairs, and Channel/Corporate/eCommerce Teams.
Ensure all new employee owners have role-appropriate access to Synergy and Vablet, and updating platform usage training as needed.
Coordinate with the Marketing Programs Manager communications regarding Synergy and Vablet updates for Sales/Medical Affairs.
Perform additional duties assigned to support business objectives.
Follow all company safety policies and procedures.
Participate in required safety training.
Report unsafe conditions, near misses, and incidents promptly.

Benefits

Employee Ownership (ESOP): Company-funded retirement contribution of approximately 18% of pay, plus 401(k)
Competitive base salary with performance-based bonus opportunity
Comprehensive benefits package: Medical, Dental, Vision, Life, Disability, FSA, and Pet Insurance
Generous paid time off, paid holidays, and parental leave
Fitness and tuition reimbursement programs
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance with Accidental Death & Dismemberment (AD&D)
Short- and Long-term Disability
Employee Assistance Program (EAP)
Flexible Spending Account (FSA)
Pet Insurance
Paid Holidays & Paid Time Off (PTO)
Employee Stock Ownership Plan (ESOP)
401(k) Retirement Savings Plan
Fitness Reimbursement
William Everett & Mary Ellen Mealman Scholarship Fund
Tuition Reimbursement
Parental Leave