CDM - Vet Ecosystem & Marketplace

Colgate•Overland Park, KS

41d•Hybrid

About The Position

The Customer Development Manager- Vet Ecosystems & Marketplaces position at Hill's Pet Nutrition is responsible for customizing and implementing Hill's vet ecosystem and brand strategies to increase conversion and omnichannel recommendations of Hill's products, thereby growing the nutrition category. This role focuses on complex veterinary ecosystem partners that reach high volumes of veterinary professionals and pet parents. It includes ecosystem management responsibilities for strategic home delivery partners, encompassing PIMs (Practice Integrated Management Systems) software, platforms, telehealth, B2B, and B2B2C. The role also facilitates relationships with 3rd party marketplaces in the Vet Channel and Beyond.

Requirements

Bachelor's Degree in Business or related field
8 years experience in a sales role managing large, sophisticated customer relationships or 6+ years of relevant experience with a Masters/MBA degree
Experience working with B2B or Marketplace Customers
Experience managing partnership agreements or vendor contracts
Strong influence and negotiations skills for mutually beneficial solutions with persistence, compromise, and respect
Ability to discover common ground, identify vital interests, and understand the customer’s underlying priorities
Strong analytical skills and problem solving capabilities, to develop share-driving 6P recommendations
Ability to create highly influential and persuasive presentations, using slideshow tools (G-Slides, PPT)
Ability to manage ambiguity and strategize solutions for the customer’s business and 6P plan performance and quickly develop alternative plans as needed
Ability to work effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution

Nice To Haves

Experience in the US Vet Industry
Experience working with Software Vendors or Partners
Experience working with cloud based analytics tools

Responsibilities

Serve as the day-to-day contact with The Ecosystem partner and Marketplace teams to ensure Hill’s is the partner of choice.
Identify areas of opportunity for products and programs.
Develop customer-specific 6P strategies that incorporate consumer insights and competitor activity to achieve business objectives.
Develop and maintain processes and plans to analyze the customer’s business channels, evaluating business trends, shopper insights, and post-analysis findings.
Lead partnership meetings to influence support of Hill’s Go-to-Market plans.
Develop and implement annual strategic plans and initiatives to achieve commercial and category goals.
Develop digital activations and data capabilities to drive the category and Hill’s business.
Customize specific programs with Hill’s Shopper Marketing, Data and Analytics, and PVA, using Hill’s strategies and veterinary expertise to drive incremental sales.
Establish partnerships with internal and external cross-functional teams.
Build and maintain accurate volume, promotion, and spend forecasts for VSHD, Marketplaces, and/or B2B to reflect baseline sales and promotion plans, including managing customer payments.
Collaborate internally to implement the Hill’s retail environment and brand strategy within investment guidelines.
Drive forward actions in monthly customer planning meetings to review actuals plus plan-to-go.
Serve as the day-to-day contact with key partners who manage online marketplace customers.