Customer Data Platform Specialist

Blue Nile•New York, NY

About The Position

Blue Nile is seeking a CDP Specialist to support the expansion and adoption of our Customer Data Platform across key marketing and business functions. Sitting at the intersection of marketing technology and customer intelligence, this role partners closely with CRM, Data Engineering, Analytics, and Product teams to activate unified customer data, driving personalization, lifecycle marketing, and measurable business outcomes.

Requirements

2–3+ years of experience in data-driven marketing, customer analytics, or marketing technology
Familiarity with CDPs, CRM systems, and digital marketing channels
SQL proficiency; comfort with Excel and PowerPoint
Strong analytical and problem-solving skills with close attention to detail
Ability to translate data into clear, actionable insights for varied audiences
Intellectual curiosity, fast learner, and self-motivated collaborator

Responsibilities

Support the integration of marketing channels into the CDP and manage ad hoc CDP requests and initiatives.
Maintain data accuracy, consistency, and compliance within established governance frameworks to ensure a trusted, unified customer view.
Partner with marketing and business teams to identify, prioritize, and execute high-impact CDP use cases including audience segmentation, lifecycle automation, and personalization.
Drive activation of unified customer profiles across channels to deliver outcomes like increased repeat purchase rate and customer lifetime value.
Translate business needs into technical requirements and ensure alignment across stakeholders.
Serve as a connective layer between marketing intent and technical execution, supporting CDP adoption across the organization.
Define KPIs tied to CDP use cases (e.g., personalization lift, conversion, retention).
Analyze performance, identify optimization opportunities, and communicate impact clearly to both technical and non-technical stakeholders.