Customer Data Platform Lead

Johnson & Johnson Innovative Medicine•New Brunswick, NJ

2d•$137,000 - $235,750•Hybrid

About The Position

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. DePuy Synthes is recruiting for a Customer Data Platform Lead, located in New Brunswick, NJ or Raynham, MA or West Chester, PA or Warsaw, IN or Palm Beach Gardens, FL. The Senior Manager, Global Customer Data Platform Lead will own the strategy, design, and operational rollout of a Customer Data Platform (CDP) capability for DePuy Synthes, leveraging Sitecore AI CDP as the core technology. Reporting to the Director, Global Digital Experience Platform, this role will drive capture, unification, activation, and governance of customer and digital touchpoint data across the global Digital Experience Platform (DXP) to deliver measurable business outcomes. The Global Customer Data Platform Lead will architect identity resolution and profile management approaches, lead integrations with SFDC (CRM), SFMC (Marketing Automation), 3rd Party SaaS, and SAP (ERP), and partner with analytics, privacy, and commercial stakeholders to enable real-time personalization, audience activation, and reliable measurement. This is a strategic, hands-on, build-and-scale role focused on standing up an enterprise-grade CDP that powers personalization, orchestration, and analytics across markets and business units.

Requirements

Bachelor’s degree.
8+ years of experience in data, CDP, marketing technology, or digital analytics roles, with 3–5+ years leading CDP or customer data initiatives.
Hands-on experience implementing or operating a CDP (Sitecore CDP experience strongly preferred).
Demonstrated integrations experience with SFDC, SFMC, SAP, and enterprise analytics via APIs, ETL, and streaming technologies.
Strong knowledge of identity resolution, profile stitching, segmentation, audience activation, and real-time event processing.
Working knowledge of data engineering concepts, SQL, JSON/event schemas, and modern data pipelines.
Experience in regulated industries (MedTech, pharma, healthcare) with practical knowledge of privacy, consent, and regulatory constraints.
Excellent stakeholder management, communication, and cross-functional leadership skills.

Nice To Haves

Master’s degree or advanced certification in Data Science, Information Systems, Marketing Technology, or related field.
Certification or demonstrable experience with Sitecore AI CDP and broader Sitecore ecosystem.
Experience with cloud platforms (Azure preferred), streaming platforms (Kafka, Azure Event Hubs), and orchestration tools.
Familiarity with identity resolution vendors, tag management, and data onboarding strategies.
Background in orthopaedics, medical devices, or healthcare digital platforms.
Experience supporting enterprise carve-outs, separations, or large-scale technology transformations.

Responsibilities

Define the CDP vision, roadmap, and prioritized use cases aligned to commercial and digital objectives.
Establish canonical data models, event taxonomy, identity graphs, and profile schemas required for personalization and measurement.
Prioritize CDP features (real-time ingest, streaming, batch processing, identity stitching, audience management, consent-aware activations) based on business impact and compliance.
Design robust data capture from Sitecore AI DXP, web/mobile events, product catalogs, clinical interactions, and other touchpoints.
Lead integrations with SFDC, SFMC, SAP, analytics platforms, DAM, consent management, and enterprise data lakes.
Implement reliable ETL/ELT, streaming pipelines, APIs, and reconciliation patterns to meet latency SLAs and ensure data integrity.
Develop deterministic and probabilistic identity resolution strategies to create unified customer profiles while honoring consent and data residency.
Define merge/suppression logic, enrichment processes, and profile lifecycle management.
Build audience definitions and activation paths for on-site personalization, SFMC campaigns, CRM actions, and downstream systems.
Ensure audience syncs are timely, auditable, and privacy aware.
Partner with Data Governance, Privacy, Legal, and Regulatory teams to embed consent, retention, residency, and suppression rules into CDP processes.
Define access controls, audit trails, data lineage, and monitoring for data quality and compliance.
Work with Analytics and Commercial teams to measure engagement, conversion, and downstream impact of CDP-driven activations.
Enable experimentation frameworks and dashboards that leverage profile and event data for optimization and attribution.
Produce runbooks, onboarding guides, and self-service tooling for marketers, CRM owners, and platform teams.
Define SLAs, monitoring, incident response, and data quality controls for CDP operations.
Manage Sitecore CDP relationships and third-party integration partners; define scopes, SLAs, and success metrics.
Evaluate complementary technologies (streaming, identity resolution, orchestration) as required.
Lead or coordinate cross-functional teams (data engineers, analytics, platform engineers, product owners, vendor teams) to deliver CDP capabilities.
Evangelize CDP value and best practices across marketing, digital, and commercial stakeholders to drive adoption.