Customer Data Insights Analyst

Kingfisher

2d•Hybrid

About The Position

Working within the Analytics and Data Science team, you’ll turn data into powerful insights that make a real impact. You’ll collaborate with a wide range of stakeholders to deepen our understanding of customers, helping to shape future strategy, enhance the customer experience, drive engagement and revenue, and improve business efficiency across B&Q and TradePoint.

Requirements

Strong SQL skills, with experience in Python and/or R
Experience working in Agile, matrix environments , collaborating across teams and adapting to change
Hands-on experience with cloud data platforms (e.g. Databricks, Snowflake, BigQuery) to analyse large, complex datasets
Proven experience in marketing campaign design and analysis , using customer data to optimise journeys, retention, and loyalty
Solid grounding in statistical analysis (e.g. hypothesis testing, confidence intervals, p-values)
High attention to detail, with a focus on data accuracy, validation, and quality
Strong understanding of data governance and data quality best practices
Interest in customer behavioural analysis and omnichannel personalisation
Experience using Jira and Confluence for workload management and documentation

Responsibilities

Help deliver the information provision for “The health of the customer”, including looking at contributions to growth, cohort analysis, churn rates.
Working within a matrix structure with other analysts, delivering a wide range of analytical products and projects, focusing on customer behaviour.
Deliver PIRs related to the B&Q Loyalty schemes (Club & TradePoint) and CRM activities: identifying opportunities and making informed recommendations.
Create forecasting and measure campaign performance across Marketing channels; true incrementality, ROI and contribution to owned exclusive brand mix.
Support on deep-dives and incremental analysis into performance to generate actionable insights.
Be an active member of the wider data community across the group, engaging with the group data team and other banners across the group.
Bring external thinking to B&Q by maintaining an awareness of analytics usage in retail and other sectors and by keeping abreast of competitor technology and developments.
Support the growth of new channels, Services, Digital, MarketPlace and Retail Media with key analysis and information.
Alongside the Analytics Manager, help build relationships with key stakeholders from across the business and translate their ambitions and goals into analytical challenges.