Customer Data Enablement Specialist

O'Reilly Auto Parts • Headquarters, KY

3d

About The Position

The Customer Data Enablement Specialist helps turn customer data into a trusted, usable resource that supports audience activation and responsible personalization across the customer journey. The role supports day-to-day customer data enablement and readiness by following established standards, operating practices, and guardrails that improve data usability across teams while helping maintain compliance with applicable privacy and communication requirements.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, Computer Science, Information Systems, Business Administration, or a related field.
• Four or more years of related work in marketing analytics, business intelligence, data analytics, data governance, product management, or a related area.
• Working knowledge of Customer Data Platforms such as Uniphore, Hightouch, Adobe Experience Platform, or similar platforms.
• Knowledge of journey-building, analytics, and Master Data Management tools such as Reltio or Informatica.
• Strong data analysis and interpretation skills.
• Proficiency with tracking tags, data extraction, reporting, and dashboard development.
• Strong analytical and problem-solving skills with a focus on data quality and process improvement.
• Knowledge of business requirements, process documentation, and data standards.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Strong interpersonal skills with a collaborative, team-oriented approach.
• Proactive, accountable, and committed to continuous improvement.

Nice To Haves

• Knowledge of retail customer, marketing, digital commerce, and operational metrics.
• Proficiency with SQL and cloud data warehouses such as Snowflake or BigQuery.
• Working knowledge of data modeling, data pipelines, and database reporting.
• Background in system testing, requirements validation, or quality assurance.
• Knowledge of data protection and responsible data-use practices.
• Automotive or automotive aftermarket knowledge.

Responsibilities

• Support day-to-day consent management activities in partnership with Legal, Risk Compliance, Information Security, Marketing, and other channel owners.
• Apply established privacy and communication standards and escalate potential compliance concerns for review.
• Maintain consent and opt-out records and support related audits and documentation.
• Partner with business teams to understand customer data needs and translate them into clear, actionable requests.
• Support the manager in prioritizing customer data requests by tracking status, impact, dependencies, and progress.
• Build and maintain customer segments in the Customer Data Platform based on approved business needs.
• Prepare and validate customer audiences for activation across marketing, digital, store, and customer service channels.
• Support customer data readiness and data pipelines for the Customer Data Platform and related marketing technology.
• Serve as a point of contact between product teams and business users by documenting requests, requirements, and project status.
• Partner with Customer Data Stewards and senior team members to identify and address data quality issues.
• Coordinate with vendors and internal partners to track deliverables and address issues or delays.
• Support special projects and ad hoc analyses that provide insights for business decision-making, as assigned by the manager or senior leadership.

Benefits

• Competitive wages and paid time off.
• Stock Purchase Plan and 401k with employer contributions starting Day One.
• Medical, dental, and vision insurance with optional Flexible Spending Account (FSA).
• Team Member Health/Wellbeing Programs.
• Tuition Educational Assistance Programs.
• Opportunities for career growth.
• Promote-from-within philosophy and support for career growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level