Customer Advocacy Manager

Thatch

3d • $130,000 - $170,000 • Remote

About The Position

Thatch is building its customer advocacy function from the ground up, offering a unique opportunity to shape the program without a pre-existing playbook. This role will own the program end-to-end, establishing a formal sales reference process and developing a customer advocacy motion to leverage strong customers as public voices for Thatch through case studies, speaking opportunities, and community engagement. This is a builder's role where the individual will define the program, scalable mechanics, and community, working closely with Sales, Customer Success, and Marketing.

Requirements

• 8+ years of experience in customer marketing, advocacy, community, or a related function.
• Experience building a customer reference or advocacy program from the ground up.
• A track record of turning customer relationships into measurable business outcomes.
• Strong partnership with Sales and Customer Success, including the judgment to push back when an ask isn’t right for the customer.
• Comfort operating as a senior, hands-on IC in a fast-moving environment

Nice To Haves

• Experience in fintech, HR tech, benefits, healthcare, or another trust-driven B2B category.
• Existing relationships with industry analysts, media, conference organizers, or other relevant external communities.

Responsibilities

• Build and run a sales reference program that connects the right customers with the right prospects, supports pipeline and win rates, and avoids overusing your strongest advocates.
• Develop a strong bench of customer advocates and create an experience that makes participation valuable for them.
• Create opportunities for customers to advocate through conferences, webinars, podcasts, events, roundtables, and peer conversations.
• Build the systems and processes to manage advocates, requests, availability, and outcomes, using AI and automation to operate efficiently at scale.
• Measure the program’s impact across reference usage, content, pipeline influence, and win rates.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed