Custom Sign Sales

YESCO•Phoenix, AZ

6d•Onsite

About The Position

The Custom Sales Account Executive is responsible for developing new business and growing existing customer relationships to achieve sales goals. This role focuses on identifying opportunities, presenting YESCO’s custom signage solutions, and guiding customers through the sales process from initial contact to project handoff. Success in this position requires strong relationship-building skills, industry knowledge, and the ability to manage multiple opportunities while delivering a high level of customer service. In this role, your day may include prospecting for new business, meeting with customers on-site, and presenting custom signage solutions. You spend time preparing proposals, following up on leads, and coordinating with internal teams to move projects forward. Throughout the day, you manage your sales pipeline, respond to customer inquiries, and build relationships that lead to repeat business. The role requires strong organization, consistent communication, and the ability to manage multiple opportunities at different stages of the sales cycle.

Requirements

Bachelor’s degree preferred or equivalent combination of education and experience
Minimum of 3 to 5 years of outside sales experience required
Sign industry sales experience strongly preferred
Proven ability to develop new business and close sales opportunities
Strong presentation, negotiation, and communication skills
Ability to build and maintain effective customer relationships
Experience managing multiple opportunities and prioritizing tasks in a fast-paced environment
Understanding of sales processes, including prospecting, qualification, and closing
Ability to work independently and as part of a team
High level of professionalism, integrity, and accountability
Basic math skills and the ability to prepare accurate pricing and proposals
Working knowledge of sign materials, construction methods, and finishes preferred
Familiarity with local sign codes and permitting processes preferred
Proficient in basic computer operations, including internet navigation and digital file management
Working knowledge of Microsoft Office applications, including Word and Excel
Familiarity with Google Workspace tools, including Docs, Sheets, and Drive
Ability to operate within Windows-based systems and standard business software environments
Ability to learn, understand, and effectively use internal systems such as NetSuite, Workday, and other company software tools
Strong attention to detail when entering, reviewing, and managing digital information
Valid driver’s license required
Ability to travel within the assigned territory as needed
Ability to work in an office and field environment, including visiting job sites in varying weather conditions
Flexibility to adapt to changing priorities and perform a variety of tasks as needed

Nice To Haves

Sign industry sales experience strongly preferred
Working knowledge of sign materials, construction methods, and finishes preferred
Familiarity with local sign codes and permitting processes preferred

Responsibilities

Develop and maintain a pipeline of new and existing customer opportunities to meet sales targets
Conduct sales presentations and site visits with prospective and current customers
Identify customer needs and recommend appropriate custom signage solutions
Prepare and present proposals, pricing, and project scopes
Build and maintain long-term relationships with customers to support repeat business and referrals
Generate new business through prospecting, networking, and cold outreach when needed
Manage assigned territory and schedule sales activities to maximize efficiency and coverage
Coordinate with internal teams, including design, estimating, permitting, and project management, to support project execution
Track and manage sales activities using company systems and tools
Address customer questions, concerns, and objections in a professional and timely manner
Maintain a high level of professionalism in all customer and internal interactions
Stay informed on industry trends, materials, and local code requirements related to signage
Support project handoff to internal teams to ensure accurate execution of sold work
Perform other related duties as assigned by supervisor or management, as needed to meet business needs