Cultural Analyst

Finn Partners

1d • Remote

About The Position

FINN Partners is seeking a mid-level Cultural Analyst to join their Strategy and Insights team. This role is for someone curious about people, energized by patterns in behavior, and passionate about understanding current cultural influences. The analyst will provide insights on consumer sentiment, emerging behaviors, and category disruptions, connecting these to business strategies for clients. This is a hybrid role involving research, trend mapping, and framing narratives.

Requirements

• Bachelor’s degree (Anthropology, Sociology, Psychology, Communications, Marketing, or related fields preferred)
• Four to six years of relevant experience in a cultural insights, strategic planning, or audience research role in an agency, consultancy, or trend firm
• Demonstrated ability to lead end-end insight workstreams - from data collection to synthesis to presentation
• Strong command of qualitative research methodologies, secondary synthesis, and trend analysis frameworks (e.g., cultural codes, laddering, need states, signal-to-insight mapping)
• Fluency with at least two of the following tools: Meltwater, Talkwalker, GWI, Mintel, and MRI Simmons
• Comfort with ad libraries, SimilarWeb, and other competitive intelligence tools like CB Insights, SEMRush, Vivvix, and WARC
• Hands-on experience using GenAI tools (ChatGPT, Gemini, Claude, Midjourney, etc.) to support signal mining, content summarization, or creative exploration
• Excellent synthesis and storytelling skills: can craft compelling insight narratives, visual frameworks, and stakeholder-ready decks
• Strong comfort with ambiguity, shifting priorities, and fast-paced agency environments

Nice To Haves

• Deep curiosity about people, identity, tech, media, and the world around you
• A sharp editorial eye and confidence presenting your POV
• Ability to work across multiple client types, from corporate reputation to lifestyle and consumer brands
• High attention to detail and strong organizational skills
• A problem solving mindset - you don’t just spot problems, you solve them
• A collaborative, team-first approach

Responsibilities

• Monitor and synthesize cultural trends and behavioral insights across verticals
• Develop cultural POVs that inform brand strategy, creative briefs, audience segmentation, and thought leadership
• Lead secondary research workstreams: social listening, media scan, and audience profiling
• Connect qualitative and quantitative findings to generate insight-rich strategy inputs
• Support competitive monitoring, including positioning, share of voice, and category whitespace analysis
• Support competitive intelligence deliverable, including messaging audits, SWOT analysis, and category SOV snapshots
• Build and maintain a cultural intelligence repository, including but not limited to frameworks, trend trackers, signal maps
• Use GenAI tools to accelerate synthesis and signal detection (e.g., trend clustering, tone analysis)
• Work across teams to ensure cultural context is embedded in all phases of brand, comms, and campaign work
• Support new business and major client engagements with quick turn insights decks and input into pitch narratives

Benefits

• Competitive salary
• Benefits package
• Commitment to work-life balance
• Generous PTO that gets even more generous the longer you’re here
• Career advancement opportunities in a fast-growing company
• A wellness subsidy
• A manager that provides consistent 1:1 check-ins, reviews, and culture-building opportunities to connect with people across the organization

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level