Culinary Brand Manager - Los Angeles, CA
About The Position
Lab37 Robotics is a technology company focused on developing and deploying robots for direct-to-customer food production. The Culinary Brand Manager will be responsible for identifying brand opportunities through market research, consumer insights, and competitive analysis. This role involves translating these opportunities into actionable briefs for the culinary and design teams, acting as a liaison between business strategy and creative output. The position also involves translating concepts into briefs for R&D and ensuring alignment between the robotics roadmap and creative execution for test brands.
Requirements
- 5+ years in brand strategy, marketing, or consumer insights — ideally in food and restaurant
- Strong writer and thinker: you can distill complex market dynamics into a clear creative brief
- Comfort with ambiguity: you're building brands in a fast-moving, scrappy environment — not a corporate brand team
- Experience taking a brand from zero to launch (not just managing an existing brand)
- Data-literate: you can pull insights from sales, ratings, and customer feedback to inform brand decisions
- Strong point of view on what makes a brand resonate — and the confidence to defend it
Responsibilities
- Lead concept direction for every brand: define cuisine type, target customer, and strategic positioning
- Drive competitive landscape research and produce menu direction — identify whitespace and define what dishes and components should exist
- Own the brand go/no-go process — define criteria and make the call on what's worth building
- Write menu copy — translate the brand's culinary vision into consumer-facing language
- Own menu structure, pricing, and PMIX modeling as brands move toward launch
- Coordinate digital onboarding into KitchenOS & POS; own the deployment checklist
- Drive launch and growth in the first 60 days — run proven playbook tactics while actively testing new ones
- Track brand performance; own the feedback loop back into strategy
Benefits
- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- Pet insurance discount.
- 401(k).
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Discretionary vacation days
- 8 paid holidays per year
- Paid sick time
- Paid Bereavement leave
- Paid Parental Leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
