Culinary Brand Designer
About The Position
Lab37 Robotics is a technology company focused on the development and deployment of robots designed specifically for direct-to-customer food production. Our mission is to revolutionize the food industry by creating innovative robotic solutions that enhance efficiency, quality, and customer satisfaction. We are passionate about pushing the boundaries of technology to deliver cutting-edge products that meet the evolving needs of our clients. This role involves designing, prototyping, and testing new brands at speed, generating full identity systems quickly from a solid brief, including logo, color, type, packaging, menu, and digital assets. The ideal candidate is a maker first with the strategic sensibility to ensure designs are effective and stays current with brand trends.
Requirements
- 3+ years of brand design experience — portfolio that shows full identity systems, not just logos
- Experience creating in other mediums beyond static design, including photography and video
- Fast. You ship. You don't get precious.
- Strong typography and layout fundamentals
- Experience designing for food / hospitality / CPG (understanding of packaging, menus, and food-adjacent visual language)
- Proficiency in Figma (required) and Adobe Creative Suite
- Ability to work within a brand brief while bringing genuine creative ideas to it
- Comfortable in a startup/build environment — you'll be setting up systems, not just using them
Responsibilities
- Own brand direction: produce mood boards and brand synopsis that define the visual and narrative identity
- Lead brand naming, brand story, and logo/iconography — go from concept brief to full identity system
- Execute component photography and hero imagery — build the visual library that powers AI asset generation and marketplace listings
- Produce the full OFO asset pack (backgrounds, thumbnails, variants) and marketing assets (website, social, merch)
- Build and maintain a design system and templating toolkit so assets can be produced at scale
- Support digital onboarding and launch with platform-ready creative
- Work in tight sprints — expect fast feedback cycles and fast iteration
Benefits
- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- Pet insurance discount.
- 401(k).
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Discretionary vacation days
- 8 paid holidays per year
- Paid sick time
- Paid Bereavement leave
- Paid Parental Leave
- Equity awards
- Annual performance-based bonus
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
