Culinary Brand Designer

Lab37 • Los Angeles, CA

33d • Onsite

About The Position

This role is for a Culinary Brand Designer who loves designing, prototyping, and testing new brands at speed. Given a solid brief, the designer can generate a full identity system quickly, including logo, color, type, packaging, menu, and digital assets, without sacrificing craft. The role requires a maker first mentality with the strategic sensibility to ensure the design is effective. The designer should be a brand world native, staying on top of current trends.

Requirements

• 3+ years of brand design experience — portfolio that shows full identity systems, not just logos
• Experience creating in other mediums beyond static design, including photography and video
• Fast. You ship. You don't get precious.
• Strong typography and layout fundamentals
• Experience designing for food / hospitality / CPG (understanding of packaging, menus, and food-adjacent visual language)
• Proficiency in Figma (required) and Adobe Creative Suite
• Ability to work within a brand brief while bringing genuine creative ideas to it
• Comfortable in a startup/build environment — you'll be setting up systems, not just using them

Responsibilities

• Own brand direction: produce mood boards and brand synopsis that define the visual and narrative identity
• Lead brand naming, brand story, and logo/iconography — go from concept brief to full identity system
• Execute component photography and hero imagery — build the visual library that powers AI asset generation and marketplace listings
• Produce the full OFO asset pack (backgrounds, thumbnails, variants) and marketing assets (website, social, merch)
• Build and maintain a design system and templating toolkit so assets can be produced at scale
• Support digital onboarding and launch with platform-ready creative
• Work in tight sprints — expect fast feedback cycles and fast iteration

Benefits

• Medical, dental, and vision insurance (multiple plans, incl. HSA options).
• Company-paid life and disability insurance (short- and long-term).
• Voluntary insurance: accident, critical illness, hospital indemnity.
• Optional supplemental life insurance for self, spouse, and children.
• Pet insurance discount.
• 401(k).
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Discretionary vacation days
• 8 paid holidays per year
• Paid sick time
• Paid Bereavement leave
• Paid Parental Leave
• Equity awards
• Annual performance-based bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed