Part-Time CRO Specialist, Remote (Unbounce Landing Pages & Website Conversion)
Xterra Health•Denver, CO
•$45 - $52•Remote
About The Position
Xterra Health is seeking a hands-on Conversion Rate Optimization (CRO) Specialist to build and manage their conversion funnel, which is crucial for reaching veterans. This is a part-time, ongoing role focused on launching landing pages in Unbounce, improving website conversion rates, and establishing a testing foundation for future growth. Strong performers may have opportunities for role expansion or conversion to full-time employment.
Requirements
- 3 to 5 years of experience in conversion rate optimization, growth marketing, or a similar analytical role.
- Hands-on experience building and managing landing pages in Unbounce.
- Experience with GHL (GoHighLevel) form routing and WordPress.
- Practical knowledge of UTM taxonomy and tracking parameters.
- Experience with A/B testing tools such as Optimizely, VWO, or AB Tasty.
- Proficiency with analytics platforms such as GA4, Hotjar, Mixpanel, or Amplitude.
- Working knowledge of HTML, CSS, and JavaScript sufficient for scoping or troubleshooting test builds.
- Strong grasp of statistical significance, sample size, and experiment design.
Nice To Haves
- Experience in healthcare, benefits, financial services, or another regulated industry.
- SQL, UX/UI experience, or a CRO or analytics certification (CXL, Google Analytics, or similar).
Responsibilities
- Build, launch, and manage landing pages at scale in Unbounce, ensuring correct form setup, CRM routing, and UTM tracking.
- Improve website conversion rates by optimizing page structure, forms, calls to action, page speed, and mobile experience.
- Reduce friction in lead capture and booking flows, collaborating with Marketing Operations on CRM data integrity and attribution.
- Analyze behavior data (GA4, heatmaps, funnel reports) to identify friction points and prioritize fixes.
- Develop a testing roadmap using an impact and effort framework and conduct A/B tests when traffic allows for valid results.
- Write conversion-focused copy adhering to brand guidelines and avoiding outcome guarantees; manage tracking, pixel, and form changes through VP of Marketing and legal review.
- Collaborate with web development, design, and content teams to implement changes and report results regularly.
Benefits
- Pay: $45 to $52 per hour
- Schedule: 20 to 25 hours per week
- Remote, U.S. based
- Part-time, W-2 employment
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
No Education Listed
