CRM Specialist (Las Vegas or Jersey City)

Caesars Sportsbook•Spring Valley, NV

5h•$50,000 - $60,000•Onsite

About The Position

Caesars has an amazing opportunity for someone’s next great career adventure. Your CRM experience will get you through the door and into an organization and department that is growing rapidly. Break into the exciting industry of iGaming where career growth is all up to you! Work with the best, learn from the best, and contribute your talents and insights. As the CRM Specialist, you will manage Caesars' CRM campaigns and drive retention through all appropriate CRM channels, including email marketing, in-app messages and push messages. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.

Requirements

Bachelor’s Degree required or relevant work experience
2 years + experience in Salesforce, and / or Optimove is an asset
Proficiency in Excel
Analytical and data-driven mind
Available to work weekends
Excellent communication, proofreading and organizational skills required
Proficiency in coding language (HTML) is a plus, but not essential
Knowledge of the gaming industry is a plus, but not essential
Well organized, able to prioritize work for self and others
Ability to multi-task and work within tight deadlines
Efficient and confident communicator, strong collaboration and influencing skills
Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
Must be able to obtain and maintain a New Jersey Gaming Control Board registration and any other certification or license, as required by law

Nice To Haves

Proficiency in coding language (HTML) is a plus, but not essential
Knowledge of the gaming industry is a plus, but not essential

Responsibilities

Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications
Building emails, proofreading, testing links, confirming record counts
A/B or multivariant testing on various CRM campaigns to establish which is the most effective
Tracking and reporting on CRM campaigns to guide improvements, and report into the Director
Ensuring all CRM campaigns comply with current best practices in the industry
Oversee team of coordinators, assigning tasks, and assist in new employee training
Preliminary approver of all players facing communications