CRM Specialist
About The Position
We are currently looking for a detail-oriented and motivated CRM Specialist to support the development, execution, and optimization of customer lifecycle marketing programs across email, SMS, and other owned channels. This role requires a data-driven thinker with strong organizational skills, a foundational understanding of CRM best practices, and the ability to balance personalization, performance, and speed-to-market. The ideal candidate will help drive CRM excellence by partnering closely with Marketing, eCommerce, Creative, Analytics, and external platform partners to deliver engaging, revenue-driving customer experiences throughout the lifecycle.
Requirements
- 1–3 years of experience in CRM, lifecycle marketing, email marketing, or digital marketing
- Experience with Klaviyo and Attentive
- Familiarity with email and SMS best practices and segmentation strategies
- Strong analytical skills and comfort working with performance data
- Proficiency in Excel or Google Sheets
Nice To Haves
- Basic understanding of HTML/CSS for email editing (preferred but not required)
- Experience in Shopify (preferred but not required)
Responsibilities
- Support the execution of CRM campaigns across email, SMS, loyalty, subscription, and printed campaigns
- Assist in building and maintaining automated lifecycle flows (welcome, post-purchase, abandoned cart, winback, etc.)
- Segment audiences based on behavioral, transactional, and engagement data
- QA campaigns and flows to ensure accuracy in content, targeting, and tracking
- Analyze campaign performance and provide reporting on KPIs, including open rate, click rate, conversion rate, revenue, and retention
- Collaborate with creative, product, and eCommerce teams to align messaging with promotions and launches
- Maintain CRM calendar and ensure timely deployment of campaigns
- Support A/B testing initiatives to improve engagement and revenue performance
- Monitor list health, deliverability, and data hygiene best practices
Benefits
- Unlimited Paid Time Off
- Medical, Dental, Vision Insurance
- FSA/HSA
- Life/Accident Insurance
- Employee Assistance Program (EAP)
- Professional Development Resources
- 401(k) Employer Match Program
- Universal Bonus
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
