CRM Marekting & Automation Specialist

Career Pathways Consulting•Atlanta, GA

1d•$65,000 - $80,000•Remote

About The Position

7-Figure Educator® provides Black educators with the coaching, content, curriculum, and community necessary to grow six and seven ﬁgure education consulting businesses. WHY WE DO WHAT WE DO We do this work because we are passionate about school leadership, equity, and supporting Black educators to build their wealth. POSITION OVERVIEW 7-Figure Educator® is hiring a CRM Marketing & Automation Specialist. The CRM Marketing & Automation Specialist is responsible for the hands-on execution of marketing campaigns and lead management workﬂows inside the company’s CRM platform (GoHighLevel). This role ensures that marketing strategy is translated into high-performing technical builds that support top-of-funnel lead generation, nurture sequences, and the sales pipeline. This role will report to our Manager of Marketing & Content Strategy and partner with all functions. This is a primarily tactical role with a strong focus on marketing automation, campaign deployment, CRM pipeline management, and performance tracking. The ideal candidate is both detail-oriented and systems-minded, with the ability to recommend the most effective technical approach to bring marketing funnels to life.

Requirements

Minimum of 2 years of hands-on experience building and managing CRM or marketing automation systems
Demonstrated experience with GoHighLevel and GHL SaaS conﬁgurator (required)
Experience executing email and/or SMS marketing campaigns within a CRM
Knowledge of A2P compliance requirements
Strong understanding of: Automation workﬂows and triggers Pipeline management Lead lifecycle and segmentation
Excellent communication across multiple function departments
Ability to translate marketing plans into technical builds
Strong QA and troubleshooting skills
Excellent organizational and project management ability (Experience with ClickUp a plus)
Comfortable working in a fast-paced, collaborative remote environment
Experience supporting lead generation and product launch campaigns
Familiarity with marketing analytics and conversion tracking
Experience integrating third-party tools via native integrations, Zapier, or webhooks

Responsibilities

Building and updating sales pages inside GoHighLevel
Build, launch, and maintain funnels, workﬂows, and automations inside GoHighLevel
Conﬁgure forms, schedulers, landing pages, triggers, campaigns, and pipeline stages
Implement email and SMS campaigns using provided strategy, messaging, and assets
Set up lead routing, tagging, segmentation, and scoring to support marketing and sales efforts
Ensure all automations are tested, QA’d, and deployed accurately
Manage CRM hygiene including tag accuracy, contact card updates, etc.
Manage the CRM components of top-of-funnel marketing campaigns
Connect lead sources (ads, landing pages, website, and integrations) into the CRM
Monitor and optimize lead ﬂow from capture through handoff to sales
Maintain and improve nurture sequences to increase conversion rates
Support the execution of product launches and promotional campaigns
Build and maintain pipelines that reﬂect the company’s sales process
Automate task assignments, follow-ups, and internal notiﬁcations
Ensure accurate tracking of opportunities, customer journeys, and conversion points
Track and report on campaign performance (opens, clicks, conversions, lead movement)
Maintain CRM data hygiene and list health
Identify workﬂow issues and performance gaps and recommend improvements
Create and maintain simple dashboards and reporting views
Recommend the most effective and scalable way to build funnels and automations
Identify opportunities to improve efﬁciency through better system conﬁguration
Research and test new automation features and integrations