CRM Marekting & Automation Specialist
About The Position
7-Figure Educator® is hiring a CRM Marketing & Automation Specialist. The CRM Marketing & Automation Specialist is responsible for the hands-on execution of marketing campaigns and lead management workflows inside the company’s CRM platform (GoHighLevel). This role ensures that marketing strategy is translated into high-performing technical builds that support top-of-funnel lead generation, nurture sequences, and the sales pipeline.This role will report to our Manager of Marketing & Content Strategy and partner with all functions. This is a primarily tactical role with a strong focus on marketing automation, campaign deployment, CRM pipeline management, and performance tracking. The ideal candidate is both detail-oriented and systems-minded, with the ability to recommend the most effective technical approach to bring marketing funnels to life.
Requirements
- Minimum of 2 years of hands-on experience building and managing CRM or marketing automation systems
- Demonstrated experience with GoHighLevel and GHL SaaS configurator (required)
- Experience executing email and/or SMS marketing campaigns within a CRM
- Knowledge of A2P compliance requirements
- Strong understanding of:
- Automation workflows and triggers
- Pipeline management
- Lead lifecycle and segmentation
- Excellent communication across multiple function departments
- Ability to translate marketing plans into technical builds
- Strong QA and troubleshooting skills
- Excellent organizational and project management ability (Experience with ClickUp a plus)
- Comfortable working in a fast-paced, collaborative remote environment
- Experience supporting lead generation and product launch campaigns
- Familiarity with marketing analytics and conversion tracking
- Experience integrating third-party tools via native integrations, Zapier, or webhooks
Responsibilities
- Building and updating sales pages inside GoHighLevel
- Build, launch, and maintain funnels, workflows, and automations inside GoHighLevel
- Configure forms, schedulers, landing pages, triggers, campaigns, and pipeline stages
- Implement email and SMS campaigns using provided strategy, messaging, and assets
- Set up lead routing, tagging, segmentation, and scoring to support marketing and sales efforts
- Ensure all automations are tested, QA’d, and deployed accurately
- Manage CRM hygiene including tag accuracy, contact card updates, etc.
- Manage the CRM components of top-of-funnel marketing campaigns
- Connect lead sources (ads, landing pages, website, and integrations) into the CRM
- Monitor and optimize lead flow from capture through handoff to sales
- Maintain and improve nurture sequences to increase conversion rates
- Support the execution of product launches and promotional campaigns
- Build and maintain pipelines that reflect the company’s sales process
- Automate task assignments, follow-ups, and internal notifications
- Ensure accurate tracking of opportunities, customer journeys, and conversion points
- Track and report on campaign performance (opens, clicks, conversions, lead movement)
- Maintain CRM data hygiene and list health
- Identify workflow issues and performance gaps and recommend improvements
- Create and maintain simple dashboards and reporting views
- Recommend the most effective and scalable way to build funnels and automations
- Identify opportunities to improve efficiency through better system configuration
- Research and test new automation features and integrations
Benefits
- Paid Time Off
- Sick Time
- Paid Federal Holidays
- 3 weeks of paid Spring/Winter breaks (5 days in April, 2 weeks in December)
- Health insurance reimbursement (up to $350/month individual, $450/month family)
- 401(k) with up to 3% employer match after 1 year
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
