Spécialiste CRM | CRM Specialist

Altitude Sports • Montreal, QC

1d • Hybrid

About The Position

Altitude Sports is a Montreal-based leading ecommerce retailer in Canada, working and playing at the intersection of fashion and the outdoors. Founded in 1984, the company offers best-in-class advice on premium gear and technical apparel, a members-only benefits program, and a curated selection of products for outdoor adventures and urban pursuits. Our team is united by a passion for excellence, bringing together diverse talents and interests. Despite our growth, we remain true to our roots as the local shop nearly 40 years ago. Dedicated to sustainability, we strive to minimize our environmental impact, ensuring our love for the outdoors is matched by our commitment to preserving it.

Our vision
To be the biggest little shop.

Our mission
To equip our clients with the most durable & well-designed goods through an ecommerce experience that’s unequaled.

Our values
Put the customer first. Just say it. Run with it. Have fun.

The role
As a CRM Specialist, you will develop and strengthen Altitude Sports and The Last Hunt’s relationship with its customers within the performance marketing team. You will be involved in strategy, analysis, and operational processes, leveraging your expertise in relational marketing and customer data.

Requirements

• 3+ years of experience in the full marketing cycle within a fast-paced environment.
• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Proficient with CRM tools, Google Analytics, and email tracking technologies.
• Strong interest and experience in analyzing data within large datasets.
• Technical understanding of marketing (HTML, CSS, CMS) and CRM automation solutions.
• Bilingual (French and English), both written and spoken.

Nice To Haves

• Previous experience in e-commerce (an asset).

Responsibilities

• Lead and develop the CRM vision across multiple channels including email, SMS, and site personalization.
• Optimize the customer experience through innovative communications to improve sales and engagement on Altitude Sports & The Last Hunt.
• Manage the complete CRM program, including newsletters, automation, and SMS.
• Improve segmentation strategies to increase the overall effectiveness of email campaigns.
• Analyze customer data to enhance customer knowledge and provide actionable insights to marketing stakeholders.
• Take responsibility for CRM channel performance and database health metrics.
• Collaborate with design and brand teams to develop content strategies that drive sales and brand engagement.
• Partner with the IT team on data integration flows, exports, and the integration of new data points.
• Stay up to date with the latest industry trends.

Benefits

• Discounts on outdoor and fashion brands for you and your family
• Full access to Telemedicine services
• Comprehensive health and dental coverage
• 5 Personal Days
• 20 paid hours to volunteer and support our community
• Learning and development opportunities
• A balance between working from home and working at the office.
• A modern workspace in the heart of Montreal’s Little Italy for local candidates
• A chance to participate in social committees, sports teams, group outings and contests

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level