CRM Specialist

Philip Morris International U.S.•Stamford, CT

8h•$80,960 - $101,200•Hybrid

About The Position

The CRM Analyst supports the planning, execution, reporting, and optimization of CRM programs across assigned brands, working closely with the CRM Manager to deliver effective, compliant, and consumer‑centric communications. This role focuses on campaign coordination, quality assurance, reporting, and performance analysis across CRM channels including email, SMS/MMS, and direct mail.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or a related field.
1–3 years of experience in marketing, CRM, digital marketing, or a related analytical role.
Demonstrated ability to work cross‑functionally and support marketing programs in a fast‑paced environment.
Be legally authorized to work in the US

Nice To Haves

Experience supporting direct marketing or lifecycle marketing programs preferred.
Experience in CPG or regulated consumer‑facing industries preferred.

Responsibilities

Assist the CRM Manager in the execution of CRM programs across email, SMS/MMS, and direct mail, ensuring accuracy, timeliness, and alignment to brand and business objectives.
Coordinate campaign execution activities with internal CRM operations teams and external vendors, including scheduling, asset handoffs, QA, and deployment readiness.
Perform campaign QA and validation (e.g., targeting logic, content setup, timing, compliance checks) prior to launch.
Maintain campaign documentation, calendars, and status trackers to support operational visibility and prioritization.
Own routine CRM reporting, including weekly and monthly performance dashboards and campaign readouts.
Track CRM activity and performance across channels, audiences, and lifecycle stages.
Support the analysis of campaign results, test outcomes, and trends, identifying early insights and areas for optimization.
Partner with the CRM Manager to evolve from descriptive reporting into insight‑driven analysis, recommendations, and test learnings over time.
Utilize Salesforce Marketing Cloud in a reporting, QA, and validation capacity, supporting journeys and campaigns owned by the CRM Manager and operational teams.
Assist with data validation, audience counts, and performance pulls within Salesforce and related reporting tools.
Leverage tools such as Power BI, SQL, Excel, and Google Analytics to support reporting and analysis needs, as required.
Support the CRM Manager in day‑to‑day coordination with Brand, CX, Data, IT, Compliance, Legal, Consumer Care, and agency partners.
Serve as a point of contact for recurring CRM processes or questions over time, escalating issues and recommendations as appropriate.
Help ensure CRM programs are well‑understood, well‑documented, and effectively executed across teams.
Adhere to CRM governance standards, data privacy requirements, and regulated marketing policies.
Support compliance reviews, documentation, and approvals for CRM campaigns and programs.
Promote responsible data usage and consumer trust in all CRM activities.